Director of Brand & Creative

United States

Apply with AI Apply

Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

AI, Marketing Technology, SaaSIndustries

Requirements

Candidates should possess over 12 years of experience in brand, creative, or design roles, with leadership experience at high-growth or design-forward companies. Proven ability to partner with Marketing on brand strategy and translate positioning into world-class creative work is required. Experience designing with AI tools and a curiosity for how AI transforms creative workflows, along with a track record of leading teams into new ways of working, are also necessary. Strong hands-on creative skills, including design sensibility and mastery of relevant tools, are essential.

Responsibilities

The Director of Brand & Creative will lead the concepting and execution of high-impact brand campaigns, product launches, and storytelling across various channels, ensuring cohesion and relevance for enterprise audiences. This role involves partnering with Marketing leadership on brand strategy and translating it into compelling creative work, including visual identities and content. Responsibilities also include managing, mentoring, and inspiring a creative team, scaling the team as needed, and managing agency partners. The Director will champion new ways of working by integrating AI into the creative process, jumping in for hands-on design tasks when necessary, and collaborating cross-functionally with Marketing, Product, and Sales. Maintaining and evolving brand guidelines, creating enterprise storytelling content, and tracking campaign performance to refine creative approaches are also key duties.

Skills

Brand Strategy

Creative Direction

Campaign Management

Digital Marketing

Video Production

Event Marketing

Visual Identity

Content Creation

Team Leadership

Design Management

Brand Consistency

Marketing Workflows

AI Marketing

Jasper

AI tool for efficient content creation

About Jasper

Jasper.ai provides an AI-powered tool designed to assist in content creation, specifically for producing high-quality blogs quickly and cost-effectively. This tool helps marketers, especially in the B2B SaaS sector, to generate effective campaigns by streamlining the writing process. Jasper.ai's service operates on a business model that enhances productivity for clients who need a large volume of content, such as marketing agencies and e-commerce businesses. A key differentiator for Jasper.ai is its commitment to ethical practices; it ensures that its AI models are not trained on client data, maintaining user privacy and confidentiality. Additionally, the company does not retain ownership of the content generated through its tool, and all data is stored securely in U.S.-based data centers. The goal of Jasper.ai is to provide a reliable and efficient content creation solution while upholding high standards of data security.

Austin, TexasHeadquarters

2020Year Founded

$121.6MTotal Funding

SERIES_ACompany Stage

Enterprise Software, AI & Machine LearningIndustries

501-1,000Employees

Benefits

Competitive salary

Unlimited vacation policy

401(k) matching

Health, dental, & vision benefits

Happy hour & fun events

Paid holiday & sick days

Risks

Increased competition from OpenAI's ChatGPT integration with iPhone may attract Jasper's market.

Integration challenges from Clipdrop acquisition could dilute Jasper's text-focused content creation.

Market saturation in generative AI could challenge Jasper's unique value proposition.

Differentiation

Jasper offers a unique AI knowledge layer for marketing with Brand IQ and Marketing IQ.

The company ensures data security by not training AI models on client data.

Jasper's AI tool enhances productivity by reducing writing costs for high-quality content.

Upsides

Jasper's acquisition of Clipdrop expands its services to include image creation and editing.

The AI Image Suite targets B2C marketers, improving workflows and campaign launches at scale.

Generative AI's growing demand offers Jasper opportunities for personalized marketing campaigns.

Land your dream remote job 3x faster with AI

Try Jobo Free