Director, Marketing-VI at Brixmor Property Group

Boca Raton, Florida, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Real Estate, RetailIndustries

Requirements

BA or BS degree with emphasis in sales, marketing, or business
4-6 years previous experience in strategic marketing, event management, sales, sponsorship, and budgeting
Knowledge of retail management, marketing and advertising and working knowledge of the media industry
Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing
Flexibility to work varied schedules

Responsibilities

Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives: EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share
Implementation of business development revenue opportunities including mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
Develop and implement retailer intensification strategies that drive awareness and sales
Promote platform program opportunities to, and foster relationships with key retail partners
Implement corporate direction regarding all national and/or regional Simon/Malls brand marketing and SBV programs and initiatives at the field level
Create annual marketing budgets based on retailer dues, allocating expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives
Forecast and maximize marketing dollars by analyzing sales performance of the center and our retailers including overage rent, as well as the ROI on marketing programs on a monthly basis
Manage data input and use of Salesforce as related to tourism, deal management, lease actions, and inventory
Where applicable, oversee and execute tourism programs to include: local/regional/national/international/Simon Shopping Destinations initiatives
Coordinate all shopping center visual merchandising, signage and advertising programs to ensure quality and effective use
Manage where applicable all marketing work surrounding center renovations, redevelopment and expansions to ensure effective messaging to the shopper base
Provide input as required on media plans, media buys and media channels for the most effective reach of the target audience for the center
Work with the PR agency to enhance overall perception of property, establish and ensure local media relations are solid, and responses for media releases, alerts and talking points are adequately prepared, vetted and used
Drive the growth and engagement of our social media channels, as well as data collection, SMS, and Email (subscribers) for the specific centers
Develop professional business relationships with center retailers
Where applicable, drive Simon loyalty programs tailored to the individual property market and core demographics
Oversee all financial forecasting budgeted for the marketing department and marketing programs
Hire and oversee all work assigned to the Marketing Administrative Assistant
Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center

Skills

Key technologies and capabilities for this role

SalesforceStrategic MarketingBudget ManagementROI AnalysisBusiness DevelopmentRetailer PartnershipsMarketing PlanningEvent Programming

Questions & Answers

Common questions about this position

What is the work location for this Director of Marketing position?

The job is located at Town Center at Boca Raton.

Is this a remote or hybrid role?

This information is not specified in the job description.

What are the key responsibilities for this role?

Key responsibilities include developing and executing an annual marketing plan, implementing business development revenue opportunities, managing marketing budgets, driving social media engagement, and fostering relationships with retailers.

What skills or experience are required for the Director of Marketing role?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What makes a strong candidate for this Director of Marketing position?

A strong candidate would have experience in strategic marketing planning, business development, budget management, retailer relations, and digital marketing including social media, SMS, and email, with the ability to drive financial objectives like EBITDA and sales.

Are there any benefits mentioned for this role?

This information is not specified in the job description.

Brixmor Property Group

Owns and operates retail shopping centers

About Brixmor Property Group

Brixmor Property Group owns and operates around 360 retail centers in the United States, serving as important locations where retailers and communities interact. Their properties range from large shopping centers to smaller spaces available for lease or sale. The company focuses on sustainable growth by revitalizing underused assets and collaborating with businesses to create lively retail environments. Brixmor's revenue comes mainly from leasing spaces to a variety of tenants, including national retailers, local businesses, and seasonal pop-up shops. They offer flexible leasing options and prime locations to attract a diverse clientele. Brixmor stands out from competitors through its commitment to community engagement and sustainable practices, ensuring that its properties remain appealing and beneficial to both tenants and local communities.

New York City, New YorkHeadquarters

1985Year Founded

$400MTotal Funding

IPOCompany Stage

Real EstateIndustries

201-500Employees

Benefits

Paid parental leave

Medical/Rx/Vision coverage

Dental

Flexible spending accounts

401(k)

Life insurance

Service days

Education assistance

Risks

Rising interest rates could impact Brixmor's financing for acquisitions and redevelopment.

E-commerce growth may reduce foot traffic to Brixmor's physical shopping centers.

Potential tenant bankruptcies could increase vacancy rates and reduce rental income.

Differentiation

Brixmor focuses on grocery-anchored centers, ensuring stable foot traffic and revenue.

The company partners with entrepreneurs to revitalize underused assets, enhancing community value.

Brixmor offers flexible leasing options, attracting diverse tenants including pop-up shops.

Upsides

Moody's upgraded Brixmor's credit rating to 'Baa2', reflecting strong operating results.

Record occupancy rates and lease retention indicate robust demand for Brixmor's properties.

Brixmor's focus on sustainability aligns with increasing tenant and investor preferences.

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