Director, Marketing, GQ at Conde Nast

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Media, PublishingIndustries

Requirements

7–10 years of experience in brand marketing, creative strategy, or integrated media roles within a publishing, media, or agency environment
Proven ability to turn brand insights and cultural trends into compelling marketing concepts
Confident presenter and persuasive communicator, with strong writing and visual storytelling skills
Deep knowledge of digital, social, video, print, and experiential platforms as well as leading brands in each space
Passionate about culture, storytelling, and media innovation
Strategic, culturally-fluent, creatively-driven, and results-oriented mindset
Blend of editorial sensibility, client insight, and tactical thinking

Responsibilities

Shape and execute the overall brand marketing strategy for GQ, focusing on driving revenue, audience engagement, and cultural influence
Collaborate closely with editorial teams to align marketing programs with brand ethos, cultural moments, and strategic vision
Identify new opportunities for brand awareness, consumer engagement, and client growth through content and creative partnerships
Build and evangelize brand narratives, programs, and products internally and externally, including brand tentpoles (GQ Bowl, Men of the Year) and marquee content
Partner with insights and analytics to continuously evolve messaging, segmentation, and performance
Lead the ideation, writing, and development of integrated marketing proposals across digital, social, video, print, audio, and experiential platforms
Respond to RFPs with strategic and customized marketing programs that meet client goals while reflecting the brand’s voice and tone
Develop go-to-market presentations and proactive proposals for priority clients and categories
Partner with cross-functional teams including Editorial, Sales, Insights, Talent, Events, Digital, Creative & Production to craft innovative, audience-first solutions
Serve as a strategic partner to sales leaders in cultivating client relationships
Lead marketing conversations on client calls and meetings, articulating vision and program value with clarity and confidence
Support strategic renewals and growth opportunities across key accounts and categories
Mentor and manage junior marketers, supporting their growth through project oversight, coaching, and collaboration
Champion a creative, inclusive, and high-performance team environment
Share best practices and support organizational learning around creative strategy and brand development

Skills

Brand Strategy

Marketing Strategy

Creative Strategy

Strategic Storytelling

Revenue Growth

Audience Engagement

Content Partnerships

Analytics

Segmentation

Digital Marketing

Social Marketing

Experiential Marketing

Print Marketing

Commerce Marketing

Conde Nast

About Conde Nast

N/AHeadquarters

N/AYear Founded

N/ACompany Stage

Consulting, Consumer Goods, EntertainmentIndustries

Benefits

Paid Vacation

Hybrid Work Options

401(k) Company Match

Bupa Private Healthcare

Parental Leave

Wellness Program

Performance Bonus

Risks

Decline in print media consumption impacts traditional magazine sales for Conde Nast.

Increased competition from agile digital-native media companies challenges Conde Nast.

Rising ad-blocker usage reduces effectiveness of Conde Nast's online advertising revenue.

Differentiation

Conde Nast leverages AI-driven content personalization to enhance user engagement.

The company focuses on sustainability, appealing to environmentally conscious consumers.

Conde Nast collaborates with influencers to effectively reach younger audiences.

Upsides

Short-form video content is a growing opportunity for Conde Nast's digital strategy.

The podcast industry's growth offers expansion potential for Conde Nast's audio content.

AI-driven personalization enhances user engagement and retention for Conde Nast.

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