Director, Marketing Content & Operations at Dollar Tree

Chesapeake, Virginia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

RetailIndustries

Requirements

Full time employment
Experience translating business objectives into creative strategies
Experience overseeing creative operations for brand consistency
Experience managing creative development for various marketing materials (print, digital, in-store)
Experience collaborating with internal teams (Merchandising, Marketing, Visual Merch, Store Operations)
Experience with signage types (window clings, shelf talkers, endcap headers, promotional displays)
Experience overseeing the design and production of marketing collateral (circulars, digital ads, email assets, promotional books)
Experience with digital marketing, print advertising, and seasonal/promo book programs
Experience overseeing brand packaging development
Experience overseeing photography, styling, and content creation
Experience developing and maintaining creative workflows and project management processes
Experience directing signage workflows from concept to fulfillment
Experience overseeing the creative-to-print process
Experience scheduling, resourcing, and prioritizing creative projects
Experience establishing operational standards, templates, and review protocols
Experience with team leadership, performance objectives, and development plans

Responsibilities

Shape the brand’s visual and creative identity
Ensure brand consistency across all locations
Provide strategic, creative, and operational leadership
Oversee creative development
Oversee marketing operations
Oversee production processes
Lead the planning and execution of creative initiatives
Ensure alignment of creative content with company goals and cross-functional priorities
Direct seasonal creative planning and execution
Collaborate with Merchandising, Marketing, Visual Merch, and Store Operations
Maintain quality control standards for all signage types
Oversee the design and production of marketing collateral
Lead the creative process for digital marketing, print advertising, and seasonal/promo book programs
Oversee the development and creative direction of PDQ brand seasonal packaging
Oversee photography, styling, and content creation
Collaborate with the digital marketing team
Align creative and marketing calendars
Develop and maintain efficient creative workflows and project management processes
Direct signage workflows from concept through fulfillment
Oversee the creative-to-print process
Oversee the scheduling, resourcing, and prioritization of creative projects
Establish operational standards, templates, and review protocols
Maintain transparent communication with leadership teams
Set clear performance objectives and development plans
Provide coaching, mentorship, and guidance to the team
Cultivate a collaborative and high-performing team culture

Skills

Key technologies and capabilities for this role

Creative StrategyBrand IdentityCreative DevelopmentMarketing OperationsPrint DesignDigital CampaignsIn-Store SignageVisual MerchandisingSeasonal PlanningProject Management

Questions & Answers

Common questions about this position

Is this a full-time position?

Yes, this is a full-time role.

Where is this job located?

The job is located in Chesapeake, Virginia.

What are the key responsibilities of this role?

The role involves providing strategic, creative, and operational leadership, overseeing creative development for in-store signage, promotional materials, digital campaigns, and managing workflows for efficient execution across channels.

What kind of leadership is required for this position?

The position requires creative leadership to translate business objectives into strategies, oversee day-to-day operations, manage creative development across multiple channels, and collaborate with cross-functional teams.

What experience makes a strong candidate for this role?

Strong candidates will have experience in creative direction, operational management of marketing workflows, brand consistency across in-store and digital channels, and collaboration with merchandising and marketing teams.

Dollar Tree

Value retailer offering low-cost everyday items

About Dollar Tree

Dollar Tree operates over 8,000 stores and 25 distribution centers, providing a variety of products such as party supplies, home décor, health and beauty items, seasonal goods, and food at low prices. The company sources its merchandise globally, allowing it to offer high-value items that appeal to customers looking for affordable everyday and holiday essentials. Unlike many retailers, Dollar Tree maintains a strict pricing model where most items are priced at one dollar, which helps attract a diverse customer base. The company's goal is to adapt to market changes while ensuring customer satisfaction through a dedicated workforce and creative strategies.

Chesapeake, VirginiaHeadquarters

1986Year Founded

IPOCompany Stage

Consumer GoodsIndustries

10,001+Employees

Risks

Increased competition from Dollarama could impact Dollar Tree's market share.

The multi-price strategy might alienate traditional Dollar Tree customers.

Economic pressures could reduce demand for non-essential product lines.

Differentiation

Dollar Tree offers a wide range of products at extreme value prices.

The company sources merchandise globally to provide high-value items at low costs.

Dollar Tree operates over 8,000 stores across the U.S. and Canada.

Upsides

Expansion of private label brands can increase profit margins and customer loyalty.

Enhancing e-commerce capabilities can capture a larger share of the online retail market.

Partnerships with local suppliers can reduce supply chain disruptions.

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