Director, Marketing & Communications at Keeper

Chesterfield, Missouri, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

InsuranceIndustries

Requirements

Ability to lead and manage a marketing and communications team, providing guidance, prioritizing responsibilities, and developing the team through performance management, training, and mentoring
Strategic partnership skills to work closely with executive and leadership teams and Corporate Marketing and Communications group
Experience in crafting effective marketing strategies aligned with company objectives, tailored to local markets
Expertise in developing and executing marketing efforts for brand awareness, events, promotions, social media, and digital marketing
Proficiency in designing strategies for recruiting, product launches, and sales campaigns
Skills in tracking, reporting, and analyzing effectiveness of marketing initiatives using data
Ability to create and manage marketing and sales materials aligned with KPIs and company guidelines
Competence in gathering and interpreting market trends, customer insights, campaign performance data, research, and competitive analysis
Strong relationship-building with field agents, customers, and partners
Knowledge of sales enablement to meet field partners' needs
Resource allocation and budget management for field marketing activities
Experience maintaining consistent brand message and voice across channels
Cross-departmental collaboration skills for cohesive content strategy
Willingness to travel based on business needs and work hybrid from Chesterfield, MO or Chicago, IL

Responsibilities

Own field marketing and communications responsibilities for Kemper Life
Develop strategies, design plans, and execute initiatives driving measurable effectiveness in recruiting, product, sales, and business campaigns
Craft effective marketing strategies aligned with company objectives, tailored to local markets
Lead development and execution of local market brand awareness, events, promotions, social media, and digital marketing to drive product sales and brand awareness
Design marketing strategies for recruiting, product launches, and campaigns
Develop and execute tactics to support marketing strategies
Track and report on effectiveness of local marketing initiatives using data for future planning
Create and manage marketing and sales materials ensuring alignment with KPIs and Kemper guidelines
Gather and interpret data on market trends, customer insights, and campaign performance to refine strategies
Provide research and competitive analysis for served markets
Foster relationships with field agents, customers, and partners to enhance brand presence and community engagement
Provide sales enablement by understanding field partners' needs
Oversee resource allocation for field marketing to ensure efficient spending
Maintain consistent brand message and voice across all communication channels, including digital, advertising, promotions, and signage
Work across departments to build and execute cohesive content strategy
Oversee creation, deployment, and promotion of content aligned with brand and messaging
Design integrated communications (incomplete in description)

Skills

Marketing Strategy

Communications

Team Leadership

Performance Management

Strategic Planning

Campaign Management

Sales Enablement

Product Marketing

Recruiting

Training

Mentoring

Keeper

Digital platform for bookkeeping efficiency

About Keeper

Keeper.app provides a digital platform designed to assist bookkeeping and accounting firms in improving their operational efficiency. The main feature of the platform is a client portal that facilitates better communication between firms and their clients, along with comprehensive reporting packages that help streamline the month-end closing processes. By offering a subscription-based service, Keeper.app generates revenue through monthly or annual fees paid by its clients. What sets Keeper.app apart from its competitors is its strong emphasis on enhancing quality control and process efficiencies, as well as its commitment to exceptional customer service. The company's goal is to onboard more bookkeeping firms to its platform, thereby increasing productivity and simplifying their workflows.

Austin, TexasHeadquarters

2020Year Founded

$126.5KTotal Funding

SEEDCompany Stage

Enterprise Software, FintechIndustries

11-50Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Company Equity

Risks

AI-driven competitors threaten Keeper's market share in bookkeeping solutions.

Rapid tech advancements require Keeper to continuously innovate to stay competitive.

Data privacy concerns could impact Keeper's reputation and client trust.

Differentiation

Keeper offers a unique client portal for streamlined communication and reporting.

The platform focuses on improving quality control and process efficiencies for bookkeepers.

Keeper is praised for its exceptional customer service in the fintech sector.

Upsides

Integration with AI tools enhances Keeper's financial data insights and reporting.

Remote work trends boost demand for Keeper's digital collaboration solutions.

Cloud adoption in accounting offers expansion opportunities for Keeper's services.

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