Director, Lifecycle Marketing at TripArc

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, Tourism, Luxury TravelIndustries

Requirements

Expertise in lifecycle strategy, CRM, analytics, segmentation, and cross-functional influence
Experience leading customer journey optimization, loyalty, retention, and repeat-traveler strategies
Proficiency in CRM systems (e.g., HubSpot), data hygiene, martech governance, and data architectures
Skills in propensity modeling, lead scoring, predictive signals, behavioral segmentation, and personalization
Ability to architect automated journeys, contact strategies, and multi-channel communications (email, SMS, direct mail)
Leadership experience mentoring CRM & Loyalty teams and supporting email marketing execution
Strategic and operational capabilities for high-touch programs, gifting, and loyalty tiers
Partnership skills with Sales, Product, Marketing, Data & Analytics, and external organizations

Responsibilities

Lead lifecycle, loyalty, retention, and repeat-traveler strategy across all Kensington brands
Embed repeat traveler growth and direct lead generation as core KPIs organization-wide
Architect FY26 Repeat Strategy and 360° Engagement Engine, integrating retention, reactivation, and referral programs
Design and operationalize full journeys (pre-trip, in-trip, post-trip, reactivation) with personalized touchpoints
Partner with Sales, Product, Integrated Marketing, Client Services, and Destination Experts for consistent CX
Develop segment-specific retention playbooks for various client types (first-time, repeat, luxury, etc.)
Manage customer reactivation programs and loyalty pilots to improve retention and repeat bookings
Oversee CRM strategy and data-driven communications for direct customers and travel advisors
Lead and mentor CRM & Loyalty team in building automated, segmented lifecycle journeys
Support Email Marketing team in scaling lifecycle campaigns with flawless execution
Drive Contact Strategy Transformation, optimizing frequency, sequencing, channels, and personalization
Partner with Data & Analytics and Marketing Operations to enhance CRM infrastructure and reporting
Develop data architectures, audience hierarchies, segmentation logic, propensity modeling, and lead scoring
Maintain governance and data integrity across CRM, ESP, and martech systems
Deliver hyper-personalized communications using traveler profiles, trip history, and predictive indicators
Own strategy, structure, and evolution of Loyalty & Gifting Program, including tiers and measurement
Design high-touch moments (anniversary gifts, surprise-and-delight, Memory Book, Luggage Tag, Pre-Trip Experience)
Oversee NPS, CSAT, advocacy journeys, and post-trip experiences driving rebooking and referrals
Collaborate with Brand, Product, Partnerships, and Customer Care for exclusive offers and activations
Establish loyalty and gifting KPIs, reporting, and optimization loops
Partner with external organizations (e.g., Giants of Africa) for social impact engagement
Lead development of integrated, multi-channel lifecycle campaigns across email, paid media, SMS

Skills

Key technologies and capabilities for this role

Lifecycle MarketingCRM StrategyCustomer SegmentationAnalyticsPersonalizationLoyalty ProgramsRetention StrategyRepeat Traveler GrowthData-Driven CommunicationsCross-Functional Leadership

Questions & Answers

Common questions about this position

What is the salary or compensation for the Director, Lifecycle Marketing role?

This information is not specified in the job description.

Is this Director, Lifecycle Marketing position remote or does it require office presence?

This information is not specified in the job description.

What key skills are required for the Director, Lifecycle Marketing role?

The role requires lifecycle strategy, CRM expertise, analytics fluency, segmentation skills, and cross-functional influence.

What does the team structure look like for this position?

The role leads Kensington’s customer-journey Centre of Excellence and mentors the CRM & Loyalty team, supporting the Manager & Coordinator, Email Marketing.

What makes a strong candidate for the Director, Lifecycle Marketing position?

Strong candidates will have expertise in architecting lifecycle strategies, CRM systems like HubSpot, data-driven personalization, and the ability to partner cross-functionally to drive customer retention and loyalty.

TripArc

Digital platform for luxury travel booking

About TripArc

TripArc operates in the luxury travel market by providing digital platforms that simplify the booking process for travel agencies and tour operators. Its main offerings, ADX and TMT, connect these agencies with a variety of travel services, including flights, cruises, hotels, and tours, while ensuring competitive pricing and exclusive deals. The platforms utilize advanced technology to enhance the user experience, making bookings more efficient. TripArc differentiates itself from competitors by negotiating direct net rate contracts and commissionable rates with travel service providers, allowing it to offer better pricing and additional amenities to its partners. The company's goal is to streamline the luxury travel booking process, unlocking more value for travel brands and their affluent clients.

Toronto, CanadaHeadquarters

N/AYear Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Risks

AI-driven platforms may disrupt traditional booking, affecting TripArc's demand.

Diversity focus in travel industry pressures TripArc to enhance diversity initiatives.

New ventures by former executives pose competitive threats to TripArc's market share.

Differentiation

TripArc offers exclusive deals through its platforms ADX and TMT.

The company negotiates direct net rate contracts for better pricing.

TripArc focuses on high-net-worth clients, enhancing luxury travel experiences.

Upsides

Increased demand for personalized travel boosts TripArc's AI-driven itinerary planning.

'Workcations' trend allows TripArc to target remote workers seeking luxury travel.

Sustainability focus attracts eco-conscious high-net-worth clients to TripArc's platforms.

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