Director, Lifecycle Marketing at Flexera

New London, Connecticut, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, ITAM, FinOpsIndustries

Requirements

8+ years of B2B marketing experience, with a strong track record in lifecycle, campaign, or marketing leadership roles
Experience targeting enterprise and mid-market accounts and IT personas in regulated verticals
Proven and effective team and people leader, with experience mentoring and developing high-performing marketing teams
Deep understanding of SaaS marketing strategies (inferred from context)

Responsibilities

Partner with Customer Experience (CX) & Product Marketing to align lifecycle campaigns to key customer journey moments defined by CX Marketing, ensuring consistent messaging through digital channels (email, paid, webinars)
Drive campaign orchestration for global initiatives, product launches, and strategic growth priorities
Collaborate with Field Marketing to localize and scale programs for regional execution
Ensure cross-channel consistency across email, digital, paid media, webinars, and events
Work closely with Partner Marketing to package campaigns for partner toolkits, enabling Flexera partners to extend campaign reach and impact
Build campaigns that reach, engage, and convert ICP accounts, customer accounts, and personas to drive pipeline, bookings, and retention goals across the product portfolio, aligned to prioritized markets, verticals, and segments
Use data-driven insights to continuously refine campaign design, targeting, and messaging
Lead, mentor, and grow a high-performing team of lifecycle marketers
Foster a collaborative, results-oriented team culture
Ensure clarity of ownership and strong partnership within marketing to maximize impact across the customer journey

Skills

Lifecycle Marketing

Campaign Strategy

Campaign Execution

Data-Driven Marketing

Integrated Campaigns

Customer Journey

Digital Channels

Product Marketing

Field Marketing

CX Marketing

Partner Marketing

Marketing Analytics

Flexera

IT management and software optimization solutions

About Flexera

Flexera provides IT management software and optimization solutions that help businesses control their software and IT costs. Its products enable organizations to manage their technology investments more efficiently, particularly during digital transformation efforts. Flexera's main offerings include IT asset management (ITAM) and software asset management (SAM) tools, which allow clients to track and optimize software usage. Additionally, the company offers cloud management solutions to help businesses manage their cloud resources effectively. Flexera differentiates itself from competitors through its Technology Value Optimization (TVO) approach, which focuses on maximizing the business value from technology expenditures. The company's goal is to help clients achieve a return on investment (ROI) from their technology spending, ensuring that every dollar spent contributes to growth and efficiency.

Itasca, IllinoisHeadquarters

2008Year Founded

$81.4MTotal Funding

BUYOUTCompany Stage

Enterprise SoftwareIndustries

1,001-5,000Employees

Risks

Integration of Snow Software may disrupt services if not managed well.

Rising SBOM demand may strain Flexera's resources and compliance efforts.

Rapid cloud tech evolution could lead to outdated Flexera offerings.

Differentiation

Flexera's Technology Value Optimization maximizes business value from technology investments.

Acquisition of Snow Software enhances Flexera's hybrid IT management capabilities.

Flexera's SBOM management addresses rising cybersecurity threats and regulatory requirements.

Upsides

Recognition as a leader in Cloud Cost Management boosts Flexera's market credibility.

Flexera One FinOps tool optimizes costs and improves IT-finance collaboration.

Technology Intelligence Platform bridges ITAM and FinOps for hybrid IT challenges.

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