Director, ITD Marketing at Rockwell Automation

Mayfield Heights, Ohio, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Industrial Automation, Manufacturing, TechnologyIndustries

Requirements

Strategic leadership in shaping and executing unified, outcome-driven marketing strategies across multiple businesses
Expertise in developing and delivering comprehensive go-to-market (GTM) plans aligned with business unit goals
Experience leading enterprise-level horizontal solutions messaging and integrated campaigns across regions
Proficiency in overseeing product launch readiness and execution with stakeholder alignment
Ability to define customer-centric messaging and compelling value propositions tailored to market needs
Skills in performance tracking, including monitoring pipeline, revenue impact, dashboards, and ROI assessment
Capability to lead multichannel marketing strategies for seamless customer experiences
Experience in business planning with quantified outcomes, budget alignment, and cross-functional integration
Strong background in market research and competitive intelligence
Proven team leadership in building and developing specialists in messaging, enablement, and competitive intelligence
Expertise in collaborating with product management, sales, regional marketing, and other business units
Ability to influence stakeholders, communicate strategies, and motivate teams to achieve business goals
Expert collaboration with Global Sales and Marketing (GSM) Business Units and other BUs
Tailoring commercial strategies to target segments and priority end markets

Responsibilities

Develop and deliver comprehensive GTM plans aligned with business unit goals and strategic priorities
Lead enterprise-level horizontal solutions messaging, including executive communications, and drive integrated campaigns across regions
Oversee launch readiness and execution, ensuring alignment across stakeholders and regions
Define and position horizontal solutions with compelling value propositions tailored to market needs
Monitor pipeline and revenue impact using dashboards and scorecards to assess campaign effectiveness and ROI
Lead multichannel marketing strategy, integrating channels and touchpoints for seamless customer experiences
Develop annual business plans with quantified outcomes, budget alignment, and cross-functional integration
Conduct robust market research and competitive analysis to inform product and marketing strategies
Build and lead a team of specialists in messaging, enablement, and competitive intelligence
Collaborate with product management, sales, regional marketing, and other teams for strategic alignment and execution
Partner across the organization to develop commercial strategy, story, and marketing plan for the Intelligent Devices Portfolio, aligned to company vision
Function as a key commercial partner for Business Unit leadership, providing insights for portfolio strategy, planning, new product launches, and execution
Drive ongoing portfolio awareness, demand creation, enablement efforts, business performance assessment, and optimization

Skills

Go-to-Market Strategy

Campaign Management

Product Launches

Customer Messaging

Performance Tracking

Multichannel Marketing

Business Planning

ROI Analysis

Pipeline Management

Executive Communications

Rockwell Automation

Industrial automation and information technology solutions

About Rockwell Automation

Rockwell Automation provides hardware, software, and services aimed at improving operational efficiency and sustainability in various industries, including manufacturing and food and beverage. Their products work by integrating advanced technology to streamline processes, enhance reliability, and reduce operational costs. This includes alarm notification software, cybersecurity solutions, and computerized maintenance management systems. What sets Rockwell Automation apart from competitors is their strong emphasis on sustainability and tailored solutions for specific industry needs, helping clients meet environmental standards and improve productivity. The company's goal is to drive better outcomes for clients through technological innovation and comprehensive support.

Milwaukee, WisconsinHeadquarters

1903Year Founded

$39.1MTotal Funding

IPOCompany Stage

Industrial & Manufacturing, Enterprise Software, CybersecurityIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Holidays

Paid Time off

Parental Leave

Caregiver Leave

Flexible Work Hours

Risks

Emerging AI-driven automation companies threaten Rockwell's market share with competitive solutions.

Rapid AI advancements may outpace Rockwell's offerings, requiring significant R&D investment.

Supply chain vulnerabilities, especially in semiconductors, could disrupt Rockwell's production schedules.

Differentiation

Rockwell Automation integrates cutting-edge technology to enhance operational efficiency and sustainability.

The company offers tailored solutions for diverse industries, including manufacturing and food and beverage.

Rockwell Automation emphasizes sustainability, helping clients meet environmental standards and consumer demands.

Upsides

Increased adoption of AI-driven predictive maintenance aligns with Rockwell's focus on operational efficiency.

The rise of Industry 4.0 technologies drives demand for Rockwell's integrated automation solutions.

Growing digital twin technology market offers expansion opportunities for Rockwell's software offerings.

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