Director, Industrial Sales at Relay

Raleigh, North Carolina, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Heavy Industry, Manufacturing, TechnologyIndustries

Requirements

Experience leading and scaling sales teams in industrial markets
Proven track record in owning revenue acquisition and expansion targets for mid-market and enterprise segments
Strong ability to develop and execute sales strategies, processes, methodologies, and playbooks tailored to industrial sectors
Expertise in forecasting sales performance, identifying risks, and mitigating them
Collaborative mindset for partnering with Director of Industrial Market Strategy, Marketing, Product, and Customer Success leaders
Skills in defining ideal customer profiles (ICPs) within industrial segments
Capability to recruit, hire, train, and mentor sales professionals (Account Executives, Sales Development Representatives, etc.)
Experience setting performance expectations and providing ongoing coaching/development (implied from leadership responsibilities)

Responsibilities

Own and be accountable for revenue targets for the industrial mid-market and enterprise sales teams
Develop and implement sales strategies and tactics to achieve and exceed revenue goals
Accurately forecast sales performance and proactively identify/mitigate risks to revenue attainment
Translate industrial market strategy into actionable sales plans and initiatives
Develop and refine sales processes, methodologies, and playbooks for the industrial market
Lead definition of ideal customer profiles (ICPs) in target industrial segments, collaborating with Director of Industrial Market Strategy
Continuously evaluate and optimize sales strategies based on performance data, market feedback, and competitive dynamics
Recruit, hire, train, and mentor a high-performing team of industrial sales professionals
Set clear performance expectations and provide ongoing coaching/development for the sales team

Skills

Key technologies and capabilities for this role

Industrial SalesB2B SalesSales LeadershipHeavy IndustryManufacturing SalesTeam BuildingSales Strategy

Questions & Answers

Common questions about this position

What is the work location for the Director, Industrial Sales role?

The role is based in Relay's Raleigh HQ, requiring presence at the headquarters to join and build the growing Sales team.

What benefits does Relay offer?

Relay provides a comprehensive benefits package that prioritizes work/life integration and supports personal and professional development. The Raleigh campus includes a fitness center, outdoor sports courts, a cafeteria, and modern workspaces.

What is the company culture like at Relay?

Relay has a vibrant culture of empowerment and engagement with over 200 team members, where every employee is encouraged to do their best work. The environment fosters collaboration and innovation in a world-class Raleigh campus.

What are the key responsibilities for this role?

The role involves owning revenue targets for industrial mid-market and enterprise sales teams, developing and implementing sales strategies to achieve and exceed goals, leading and scaling the industrial sales team, and collaborating cross-functionally.

What kind of candidate is Relay looking for?

Relay seeks builders who believe in the mission to empower frontline workers with technology and want to be part of a winning team driving industrial sector growth.

Relay

Communication platform for workforce efficiency

About Relay

Relay is a communication platform aimed at improving workforce efficiency, especially for workers who do not have access to traditional communication tools or who use walkie-talkies. The platform utilizes Push-to-Talk (PTT) technology, which allows users to communicate instantly without the limitations of traditional walkie-talkies, such as limited range and security concerns. Relay includes features like GPS tracking, emergency alerts, and works on both mobile and desktop devices, all controlled through a voice interface. Unlike its competitors, Relay focuses on providing a subscription service that includes software integrations and regular updates to adapt to the changing needs of businesses. The main goal of Relay is to enhance communication for active workers, ensuring they can connect efficiently and safely.

Raleigh, North CarolinaHeadquarters

2015Year Founded

$46.7MTotal Funding

SERIES_BCompany Stage

Consulting, Enterprise SoftwareIndustries

201-500Employees

Benefits

Health, dental & vision

PTO

Paid sick leave

401(k) with 3% match

Paid parental leave

Connection & wellness credit

Equipment & tools

Flexible work environment

Free snacks & fun times

Risks

Emerging competitors like Apiture and Vantaca threaten Relay's market share.

Rapid AI translation advancements by others could outpace Relay's TeamTranslate feature.

Reliance on Series B funding may lead to financial instability if growth targets aren't met.

Differentiation

Relay offers real-time language translation for frontline teams, enhancing communication efficiency.

The platform integrates GPS tracking and emergency alerts, ensuring worker safety and coordination.

Relay's voice interface eliminates the need for traditional bulky walkie-talkies, improving mobility.

Upsides

Relay's Series B funding of $35M supports growth in productivity and safety features.

The demand for cloud-based communication platforms is rising, benefiting Relay's scalable solutions.

Advancements in voice interface technology enhance Relay's user interaction and accessibility.

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