Director, Healthcare Provider Promotion Marketing at Gilead Sciences

Foster City, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, HealthcareIndustries

Requirements

Passion for making a difference in HIV therapy and thriving in dynamic environments
Expertise in HCP marketing, particularly for launch brands
Ability to drive bold, creative campaigns and develop compelling stories from clinical data
Strong strategic planning and execution skills for HCP engagement
Proficiency in developing marketing solutions to complex problems using ingenuity and innovation
Experience leading market research projects and synthesizing insights from multiple data sources
Skills in defining and tracking marketing KPIs for performance optimization
Ability to manage agency relationships and budgets with fiscal discipline
Cross-functional collaboration experience with Regulatory, Legal, Medical Affairs, CL&D, II&D, Global Marketing, and Sales Leadership
Capability to deliver compelling presentations to internal and external stakeholders
Knowledge of compliance with laws, regulations, and internal policies

Responsibilities

Support development of HCP personal promotion strategy and executional plan in the U.S., ensuring alignment with brand objectives and evolving market dynamics
Lead development of materials and messaging for HCP personal promotion, including call flows, objection handling, and sales tools tailored to a launch brand
Drive strategic planning and execution for HCP engagement for a launch product
Develop marketing solutions to a wide range of complex problems, ensuring compliance and consistency with organization objectives
Lead market research projects in close collaboration with cross-functional partners
Adapt and evolve global assets to meet U.S. HCP needs, including messaging and campaign refinement
Develop and refresh HCP promotional campaigns, ensuring relevance and resonance with HCPs
Generate and synthesize insights from multiple data sources to inform strategic decisions and optimize promotional impact
Define and track marketing KPIs, using data to drive continuous improvement and performance optimization
Contribute to HIV portfolio strategy, providing insights and recommendations on go-to-market approaches and cross-brand synergies
Manage agency relationships and budgets, ensuring high-quality output and fiscal discipline
Collaborate cross-functionally with Regulatory, Legal, Medical Affairs, CL&D, II&D, Global Marketing, and Sales Leadership to ensure coordinated execution
Collaborate with Global Partners to adapt and evolve assets and strategy to U.S. HCP needs
Evaluate and evolve marketing systems and processes to support operational excellence and scalability
Deliver compelling presentations to internal stakeholders and external audiences, translating strategy into action
Ensure compliance with all relevant laws, regulations, and internal policies

Skills

Key technologies and capabilities for this role

Marketing StrategyHCP PromotionProduct LaunchCampaign DevelopmentClinical Data InterpretationHealthcare InsightsSales Team CollaborationHIV Therapeutics

Questions & Answers

Common questions about this position

What is the reporting structure for this role?

You will report directly to the Senior Director, HIV Treatment Marketing.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What are the main responsibilities of this role?

The role involves supporting HCP personal promotion strategy, leading development of materials and messaging, driving strategic planning for HCP engagement, developing marketing solutions to complex problems, leading market research, adapting global assets, and developing promotional campaigns.

What is the company culture like at Gilead?

Gilead emphasizes collaboration, determination, a relentless drive to make a difference, and creating an environment where every employee feels included, developed, and empowered, with people leaders as key drivers of the employee experience.

What makes a strong candidate for this position?

Strong candidates are passionate about making a difference, thrive in dynamic environments, and have the ingenuity and innovation to develop marketing solutions for complex problems in HCP promotion for a launch product.

Gilead Sciences

Develops and commercializes biopharmaceuticals

About Gilead Sciences

Gilead Sciences focuses on discovering, developing, and commercializing medicines for various medical conditions, including HIV/AIDS, liver diseases, cancer, inflammatory and respiratory diseases, and cardiovascular issues. The company conducts extensive research and development to create new therapies, which are then marketed to healthcare providers, hospitals, and pharmacies after receiving regulatory approval. Gilead differentiates itself from competitors through its strong commitment to R&D and strategic partnerships, such as with SAP Ariba, to enhance its operations and product offerings. The company's goal is to improve health equity and access to care globally, working with communities to ensure that its medicines reach those in need.

Foster City, CaliforniaHeadquarters

1987Year Founded

$15,873.6MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Paid family time off and paid parental time off

Generous 401(k) contribution matching

Comprehensive medical plans that cover both physical and mental healthcare

Global Wellbeing Reimbursement

Time Off

Global Volunteer Day

Giving Together Program

Employee Support Programs

Flexible Work Options

Risks

Increased competition in HIV treatment from ViiV Healthcare's expanding drug portfolio.

Regulatory scrutiny over drug pricing could impact Gilead's U.S. market operations.

Patent expirations, like Truvada's, lead to increased generic competition and revenue loss.

Differentiation

Gilead's lenacapavir is recognized as the 2024 Breakthrough of the Year for HIV care.

Partnerships with LEO Pharma and Tubulis enhance Gilead's focus on inflammatory and cancer therapies.

Gilead's commitment to health equity initiatives like COMPASS and HepConnect sets it apart.

Upsides

Gilead's strategic partnerships expand its reach in inflammatory and oncology drug markets.

Investment in digital health technologies enhances Gilead's R&D and patient engagement.

Focus on sustainability improves Gilead's operational efficiency and corporate reputation.

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