Director (Head of), Marketing: DACH, Benelux & Nordics at Coupa Software

Berlin, Berlin, Germany

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Software, SaaS, Spend ManagementIndustries

Requirements

Minimum of 15 years in Enterprise B2B marketing, demand generation, or digital marketing, with a can-do attitude
Extensive prior experience developing and implementing 1:few or 1:many ABM programs
Proficiency leveraging key MarTech tools (e.g., Salesforce, Marketo, Demandbase/6sense)
Strong focus on data and metrics, including comfort with forecasting, reporting, and budget management
Strategic self-starter capable of strong cross-functional project management and navigating fast-paced, ambiguous environments

Responsibilities

Develop data-driven, multi-channel growth strategies and programs—in close collaboration with Sales and leadership—to support quarterly revenue goals, improve account penetration, and drive expansion opportunities in the existing customer base (Mid-Market and Enterprise $1B+)
Align GTM motions to focus accounts and industries within the DACH, Benelux, and Nordic regions, adapting strategies to meet specific regional and country-level market needs
Design and independently execute multi-channel campaigns targeting key personas in partnership with Sales, Customer Success, Product, and Marketing teams, leveraging the existing marketing operations ecosystem and tools for optimal results
Use key performance indicators (KPIs) and in-depth analysis of data to measure and optimize customer growth initiatives, continuously refining strategies and programs based on industry best practices
Meet weekly with the Sales team to ensure alignment on marketing priorities, advocate for sales needs, and support the planning and management of events/webinars in partnership with the Events team to showcase customer value

Skills

Field Marketing

GTM Strategy

Campaign Management

Pipeline Acceleration

Sales Enablement

Team Management

Cross-functional Collaboration

Multi-channel Marketing

Strategic Planning

Revenue Generation

Coupa Software

Cloud-based spend management and procurement solutions

About Coupa Software

Coupa Software provides a cloud-based platform for spend management and procurement solutions. Its suite of tools helps businesses manage their expenditures by integrating procurement, invoicing, and expense management into one system. This integration reduces inefficiencies that occur when these processes are handled separately. Coupa serves a wide range of clients, from large enterprises to mid-sized companies, across various industries. The company operates on a subscription-based model, allowing clients to pay a recurring fee for access to its tools, which can be scaled as needed. Coupa differentiates itself from competitors by offering a user-friendly interface that resembles online shopping, promoting high user adoption and satisfaction. The goal of Coupa Software is to help businesses control costs and improve financial efficiency through its comprehensive platform.

San Mateo, CaliforniaHeadquarters

2006Year Founded

$164.4MTotal Funding

IPOCompany Stage

Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Insurance Package

Family Support

Legal Assistance

Student Loan Assistance

Employee Assistance

Discounts

Risks

Rising AI model costs could impact Coupa's pricing strategy and competitiveness.

Increased competition from AI-integrated procurement solutions may challenge Coupa's market position.

Security and trust in digital payments require continuous enhancements to avoid reputational damage.

Differentiation

Coupa integrates procurement, invoicing, and expense management into a single cloud-based platform.

The company offers a user-friendly interface that mimics online shopping for high adoption rates.

Coupa's robust data set of over $7 trillion in spend enhances decision-making capabilities.

Upsides

AI-driven procurement solutions are gaining traction, enhancing efficiency and decision-making.

Coupa's focus on supply chain visibility earned it a 2024 Top Software & Tech Award.

The shift in procurement to a strategic growth lever aligns with Coupa's comprehensive solutions.

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