Director, HCP Marketing - PBC at Gilead Sciences

Foster City, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, Biotechnology, HealthcareIndustries

Requirements

Bachelor's Degree and Twelve Years’ Experience OR Master's Degree and Ten Years’ Experience OR Ph.D. and Four Years’ Experience
Track record of successful pharmaceutical/biotech marketing, with launch experience preferred
Experience with marketing strategy, sales and regulatory policies and practices
MBA with 8 years of experience in the Pharmaceutical/Biotech industry in marketing, preferably in both small and large companies (preferred)
Rare disease or Liver experience (preferred)

Responsibilities

Develop the non-personal promotion strategy and plan of action for healthcare professional audience
Develop and lead key elements of the promotional content & messaging strategy aligned to the brand strategy and campaign
Maximize HCP Media plan to deliver robust product conversions and durable ROI
Provide subject matter expertise to guide and shape the short- and long-term integration of novel technologies/capabilities that individualize customer strategy and promotional execution
Work cross-functionally with Digital Strategy & Operations, Marketing Analytics, Market Research, Legal, Regulatory, Medical and other key internal stakeholders
Analyze complex brand opportunities and provide logical recommendations; lead any required action planning
Gain approval for marketing materials through internal review process through Promotional Review Committee (PRC)
Manage the non-personal promotion marketing budget and project timelines across both media and creative

Skills

Key technologies and capabilities for this role

HCP MarketingNon-Personal PromotionOmnichannel CampaignsPromotional StrategyHCP SegmentationData AnalyticsMedia PlanningRare Disease MarketingBrand StrategyCampaign DevelopmentMessaging StrategyProduct Adoption

Questions & Answers

Common questions about this position

What is the employment type for this position?

This is a full-time position.

Is this role remote or does it require office presence?

This information is not specified in the job description.

What key skills and experience are required for this role?

A track record of successful pharmaceutical/biotech marketing with launch experience preferred, experience with marketing strategy, sales and regulatory policies, and proven ability in executing multi-dimensional marketing plans are required.

What is the company culture like at Gilead?

Gilead emphasizes collaboration, determination, and a relentless drive to make a difference, with people leaders driving an inclusive culture where employees feel developed and empowered.

What makes a strong candidate for this Director role?

Candidates with a proven track record in pharmaceutical/biotech marketing, especially launch experience, expertise in marketing strategy and regulatory practices, and the ability to lead cross-functional teams and execute complex plans stand out.

Gilead Sciences

Develops and commercializes biopharmaceuticals

About Gilead Sciences

Gilead Sciences focuses on discovering, developing, and commercializing medicines for various medical conditions, including HIV/AIDS, liver diseases, cancer, inflammatory and respiratory diseases, and cardiovascular issues. The company conducts extensive research and development to create new therapies, which are then marketed to healthcare providers, hospitals, and pharmacies after receiving regulatory approval. Gilead differentiates itself from competitors through its strong commitment to R&D and strategic partnerships, such as with SAP Ariba, to enhance its operations and product offerings. The company's goal is to improve health equity and access to care globally, working with communities to ensure that its medicines reach those in need.

Foster City, CaliforniaHeadquarters

1987Year Founded

$15,873.6MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Paid family time off and paid parental time off

Generous 401(k) contribution matching

Comprehensive medical plans that cover both physical and mental healthcare

Global Wellbeing Reimbursement

Time Off

Global Volunteer Day

Giving Together Program

Employee Support Programs

Flexible Work Options

Risks

Increased competition in HIV treatment from ViiV Healthcare's expanding drug portfolio.

Regulatory scrutiny over drug pricing could impact Gilead's U.S. market operations.

Patent expirations, like Truvada's, lead to increased generic competition and revenue loss.

Differentiation

Gilead's lenacapavir is recognized as the 2024 Breakthrough of the Year for HIV care.

Partnerships with LEO Pharma and Tubulis enhance Gilead's focus on inflammatory and cancer therapies.

Gilead's commitment to health equity initiatives like COMPASS and HepConnect sets it apart.

Upsides

Gilead's strategic partnerships expand its reach in inflammatory and oncology drug markets.

Investment in digital health technologies enhances Gilead's R&D and patient engagement.

Focus on sustainability improves Gilead's operational efficiency and corporate reputation.

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