Director, Global Strategic Marketing, Refractive Equipment Portfolio | Irvine, CA at Johnson & Johnson

Irvine, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, MedTech, Vision Care, Medical DevicesIndustries

Requirements

Passion for improving and expanding vision treatments
Expertise in healthcare innovation, particularly in MedTech and vision solutions
Ability to lead global marketing strategy development and execution
Experience in portfolio management, business planning, and strategic marketing
Skills in market research, new product launches, and business performance tracking
Proficiency in multi-channel marketing and brand stewardship
Strong leadership in R&D collaboration, regulatory, clinical affairs, and cross-functional teams
Capability to conduct complex customer and competitor analyses, forecasting, and recommendations
Experience in stakeholder management, industry engagement, and talent development
Based in Irvine, CA

Responsibilities

Lead development and execution of global marketing strategy for Refractive equipment, digital, and accessories portfolio to drive growth
Oversee global portfolio planning, including 5-year strategic plan, financial planning with R&D innovation, top line, and bottom line
Provide strategic leadership for commercialization of innovation pipeline, collaborating with R&D, Regulatory, Clinical Affairs, and other functions
Lead global portfolio strategy, positioning, channel, pricing, and lifecycle management
Lead clinical claims and evidence strategy, working with professional education and clinical teams to deliver messages
Lead product messaging, including sales aids, KOL Speaker Decks, and launch plans
Design recommendations for global branding, positioning, and pricing strategies
Direct complex customer and competitor analyses on product preferences, market size, trends, and prepare forecasts/recommendations
Lead efforts to elevate presence in ophthalmology, including industry/society engagement, VOC, user meetings, advisory boards, competitive rebuttals, and packaging differentiation
Facilitate stakeholder relationships and alignment for strategy development and execution
Provide leadership and vision for brands in development, leveraging opportunities with partners, customers, J&J brands, and alliances
Manage team performance, provide coaching, feedback, and development opportunities
Lead talent acquisition and development for the team

Skills

Strategic Marketing

Global Marketing

Marketing Strategy

Portfolio Management

Growth Strategy

Market Analysis

Product Marketing

Vision Care

MedTech Marketing

Equipment Marketing

Johnson & Johnson

Healthcare products in pharmaceuticals and devices.

About Johnson & Johnson

Johnson & Johnson operates in the healthcare sector with three main areas: pharmaceuticals, medical devices, and consumer health products. In the pharmaceuticals segment, the company develops prescription drugs for various medical conditions such as cancer and infectious diseases. The medical devices segment provides products used in surgeries and other medical procedures, while the consumer health segment offers over-the-counter products, including baby care and personal health items. Johnson & Johnson generates revenue through direct sales and partnerships, and it invests significantly in research and development to create new products that meet the needs of consumers and healthcare providers. The company stands out from competitors by emphasizing diversity, equity, and inclusion in its workplace, fostering an environment where employees can share their perspectives. Its goal is to improve patient outcomes and enhance the overall health and well-being of individuals globally.

New Brunswick, New JerseyHeadquarters

1886Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

J&J faces a class action lawsuit in Australia over ineffective cold and flu medications.

Former J&J executives joining other firms could lead to increased competition.

Ongoing legal battles, like the lawsuit against Cigna, pose financial liabilities for J&J.

Differentiation

J&J operates in three segments: pharmaceuticals, medical devices, and consumer health.

The company invests heavily in R&D for innovative medical solutions and products.

J&J is committed to diversity, equity, and inclusion in its workplace culture.

Upsides

J&J's collaboration with Helsinki University Hospital focuses on value-based healthcare models.

The rise of personalized medicine offers J&J opportunities in targeted therapies.

Increased focus on digital health solutions presents expansion opportunities for J&J.

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