Director, Global Performance Marketing at Airwallex

San Francisco, California, United States

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$170,000 – $260,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Payments, Financial ServicesIndustries

Requirements

Strong role-related expertise in performance marketing with founder-like energy and real impact focus
Strategic, data-driven, and growth-oriented mindset
Experience leading global performance marketing across paid search, paid social, display, and emerging digital platforms
Ability to balance strategy and execution, optimizing for top-line growth and bottom-line efficiency (LTV:CAC)
Proven track record in builder roles, moving fast with good judgment, curiosity, and first-principles decision-making
Humble, collaborative approach with end-to-end ownership ("get stuff done")
Proficiency in using AI to work smarter and solve problems faster
Experience partnering with Brand, Product Marketing, Revenue Operations, Finance, and Regional Marketing teams
Based in San Francisco

Responsibilities

Own the global performance marketing strategy, defining channel mix, audience frameworks, and investment models
Set quarterly and annual growth objectives across paid search, paid social, display, and emerging performance channels
Lead budget planning, pacing, and forecasting in alignment with Finance and Revenue goals
Develop and implement scalable testing frameworks for creative, targeting, and messaging across markets
Partner with Regional Marketing Directors (APAC, EMEA, ANZ, Americas) to ensure localized execution that aligns with global priorities
Serve as the executive-level owner of performance KPIs — CAC, LTV:CAC, pipeline contribution, and ROI
Oversee multi-channel execution and optimization across Google, LinkedIn, Meta, YouTube, and programmatic platforms
Define best practices for campaign structure, bidding strategies, automation, and measurement
Partner with SEO, Web, and Lifecycle teams

Skills

Key technologies and capabilities for this role

Performance MarketingGlobal MarketingDigital MarketingCampaign ManagementMarketing StrategyBrand AwarenessCustomer EngagementStrategic Campaigns

Questions & Answers

Common questions about this position

What is the salary range for the Director, Global Performance Marketing role?

The salary range is $170K - $260K.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What key skills are required for this performance marketing director role?

The role requires being strategic, data-driven, and growth-oriented, with expertise in leading global performance marketing across paid search, paid social, display, and emerging digital platforms, plus strong skills in strategy, channel performance, investment efficiency, and innovation.

What is the company culture like at Airwallex?

Airwallex values successful builders with founder-like energy who want real impact, accelerated learning, and true ownership; they hire people with strong expertise, sharp thinking, motivation by mission, good judgment, curiosity, humility, collaboration, and a bias for action using AI to solve problems.

What makes a strong candidate for this Director role?

A strong candidate is a high-visibility leadership builder who thrives on balancing strategy and execution, designing frameworks for top-line growth and bottom-line efficiency, and partnering closely with Brand, Product Marketing, and Revenue Operations using data, technology, and creative excellence.

Airwallex

Cross-border payment solutions for businesses

About Airwallex

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.

Eastern District, Hong KongHeadquarters

2015Year Founded

$877.4MTotal Funding

SERIES_ECompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Employee Equity Programs

Risks

Increased competition from fintech startups could erode Airwallex's market share.

Regulatory scrutiny in Asia-Pacific, especially China, may impact Airwallex's operations.

Volatility in foreign exchange rates poses a risk to Airwallex's revenue streams.

Differentiation

Airwallex offers a comprehensive suite of cross-border payment solutions for businesses.

The company integrates financial services into platforms, enhancing customer experience and efficiency.

Airwallex's global presence with ten international offices supports its expansive service offerings.

Upsides

Airwallex reported an 83% revenue increase in APAC, showcasing strong regional growth.

The partnership with Carwow enhances Airwallex's visibility and operational efficiency in the UK.

Airwallex's expansion in EMEA with new offices boosts its international market presence.

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