Director, Global Brand Marketing at Skydance

Austin, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Interactive EntertainmentIndustries

Requirements

10+ years of experience leading successful brand teams in the video game (preferred), technology, or entertainment industry, throughout all stages of the lifecycle of a product or experience

Responsibilities

Lead strategic development, production, and deployment of multi-channel brand campaigns for the Skydance Games portfolio of games across all global regions
Lead asset creation and consumer branding initiatives, collaborating with multiple agency partners, studio, and publishing partners
Develop differentiated product marketing strategies (including vision, goals, roadmap, and prioritization) for several games and multiple platforms
Provide marketing insights and guidance to game teams, advocating for the results of publishing activity and contributing positively to team culture
Ensure all marketing programs are aligned with goals, target audience, and core brand strategy for the game and aligned to company vision
Guide successful execution of campaigns and initiatives pushing to improve the standards for marketing across our industry
Set strategic objectives for game marketing efforts, work with partner teams to develop measurement plans, guide marketing research, and improve knowledge of target audiences and their preferences
Liaise expertly between game & publishing disciplines, promoting successful outcomes through close collaboration and partnership
Be a strong voice in product strategy; advise on market potential, optimal pricing, distribution channels, and launch sequencing for all games
Build relationships and create understanding between senior leaders to contribute to agreement on product priorities, discipline standards, and career growth

Skills

Brand Marketing

Go-to-Market Strategy

Campaign Management

Creative Development

Audience Engagement

Cross-Functional Collaboration

Forecasting

Presentation Skills

Game Marketing

Global Marketing

Skydance

Produces films, television, and interactive media

About Skydance

Skydance Media produces a variety of entertainment content, including feature films, television series, and interactive experiences. Their films, such as Mission: Impossible - Fallout and Annihilation, are designed to appeal to global audiences. The company also creates television shows like Grace and Frankie and Jack Ryan, which are available on popular streaming platforms. Skydance Interactive focuses on developing virtual reality experiences, starting with the VR shooter Archangel. Additionally, they have an animation division that collaborates with Ilion Animation Studios to create animated films and series. Skydance differentiates itself from competitors by offering a diverse range of high-quality content across multiple platforms, including films, TV, and VR. The company's goal is to entertain a wide audience by delivering engaging and immersive experiences.

Santa Monica, CaliforniaHeadquarters

2010Year Founded

$656.6MTotal Funding

DEBTCompany Stage

VR & AR, EntertainmentIndustries

501-1,000Employees

Benefits

Hybrid Work Options

Risks

Regulatory hurdles may delay the Skydance-Paramount merger's strategic benefits.

High-budget productions risk financial loss if revenues fall short.

Increased competition in animation could overshadow Skydance's new projects.

Differentiation

Skydance operates across films, TV, gaming, and animation, offering diversified entertainment.

The company partners with major platforms like Netflix and Amazon for content distribution.

Skydance's animation division collaborates with Ilion Animation Studios for high-end productions.

Upsides

Skydance's merger with Paramount enhances storytelling capabilities and cost efficiency.

The rise of streaming services boosts demand for Skydance's original content.

Growing interest in VR and interactive content aligns with Skydance's strategic focus.

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