Director, Global Brand Marketing at Skydance

Austin, Texas, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Interactive EntertainmentIndustries

Requirements

10+ years of experience leading successful brand teams in the video game (preferred), technology, or entertainment industry, throughout all stages of the lifecycle of a product or experience

Responsibilities

Lead strategic development, production, and deployment of multi-channel brand campaigns for the Skydance Games portfolio of games across all global regions
Lead asset creation and consumer branding initiatives, collaborating with multiple agency partners, studio, and publishing partners
Develop differentiated product marketing strategies (including vision, goals, roadmap, and prioritization) for several games and multiple platforms
Provide marketing insights and guidance to game teams, advocating for the results of publishing activity and contributing positively to team culture
Ensure all marketing programs are aligned with goals, target audience, and core brand strategy for the game and aligned to company vision
Guide successful execution of campaigns and initiatives pushing to improve the standards for marketing across our industry
Set strategic objectives for game marketing efforts, work with partner teams to develop measurement plans, guide marketing research, and improve knowledge of target audiences and their preferences
Liaise expertly between game & publishing disciplines, promoting successful outcomes through close collaboration and partnership
Be a strong voice in product strategy; advise on market potential, optimal pricing, distribution channels, and launch sequencing for all games
Build relationships and create understanding between senior leaders to contribute to agreement on product priorities, discipline standards, and career growth

Skills

Key technologies and capabilities for this role

Brand MarketingGo-to-Market StrategyCampaign ManagementCreative DevelopmentAudience EngagementCross-Functional CollaborationForecastingPresentation SkillsGame MarketingGlobal Marketing

Questions & Answers

Common questions about this position

What is the reporting structure for the Director, Global Brand Marketing role?

This role reports to the VP of Marketing and Communications.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What are the key responsibilities that highlight required skills for this role?

The role requires leading strategic development of multi-channel brand campaigns, developing brand narratives and go-to-market strategies, partnering across disciplines like production and game dev, directing hybrid teams, and providing marketing insights to game teams.

What does Skydance Games' company culture emphasize?

The company builds games through creativity, collaboration, and trust, empowering teams to take ownership, openly share ideas, and push boundaries, while contributing positively to team culture.

Skydance

Produces films, television, and interactive media

About Skydance

Skydance Media produces a variety of entertainment content, including feature films, television series, and interactive experiences. Their films, such as Mission: Impossible - Fallout and Annihilation, are designed to appeal to global audiences. The company also creates television shows like Grace and Frankie and Jack Ryan, which are available on popular streaming platforms. Skydance Interactive focuses on developing virtual reality experiences, starting with the VR shooter Archangel. Additionally, they have an animation division that collaborates with Ilion Animation Studios to create animated films and series. Skydance differentiates itself from competitors by offering a diverse range of high-quality content across multiple platforms, including films, TV, and VR. The company's goal is to entertain a wide audience by delivering engaging and immersive experiences.

Santa Monica, CaliforniaHeadquarters

2010Year Founded

$656.6MTotal Funding

DEBTCompany Stage

VR & AR, EntertainmentIndustries

501-1,000Employees

Benefits

Hybrid Work Options

Risks

Regulatory hurdles may delay the Skydance-Paramount merger's strategic benefits.

High-budget productions risk financial loss if revenues fall short.

Increased competition in animation could overshadow Skydance's new projects.

Differentiation

Skydance operates across films, TV, gaming, and animation, offering diversified entertainment.

The company partners with major platforms like Netflix and Amazon for content distribution.

Skydance's animation division collaborates with Ilion Animation Studios for high-end productions.

Upsides

Skydance's merger with Paramount enhances storytelling capabilities and cost efficiency.

The rise of streaming services boosts demand for Skydance's original content.

Growing interest in VR and interactive content aligns with Skydance's strategic focus.

Land your dream remote job 3x faster with AI

Try Jobo Free