Director, Field & Brand Marketing, North America at Airwallex

San Francisco, California, United States

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$152,200 – $260,800Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial ServicesIndustries

Requirements

Bachelor’s degree

Responsibilities

Develop and execute the US Field & Brand Marketing strategy – Lead the creation of a comprehensive marketing plan that drives awareness, engagement, and revenue across key segments and geographies
Lead field marketing activations – Design and execute regional programs (e.g., events, roadshows, partnerships, and community engagements) that connect directly with customers and prospects
Build the Airwallex brand in the US – Localize the global brand narrative for the US audience through storytelling, media partnerships, thought leadership, and creative campaigns
Drive integrated go-to-market programs – Partner with the Product Marketing and Commercial teams to launch new products and solutions in the Americas, ensuring consistency across brand, messaging, and customer touchpoints
Manage strategic events and sponsorships – Own the US events calendar, including flagship customer events, industry conferences, and partner activations to build brand visibility and pipeline impact
Collaborate cross-functionally – Work closely with the Global Brand, Communications, and Growth teams to align regional priorities and amplify global campaigns in the US market
Analyze and optimize performance – Measure the effectiveness of campaigns, track ROI, and continuously refine strategies based on data-driven insights
Champion customer insights – Surface local market and customer insights that inform positioning, creative direction, and field engagement strategy

Skills

Field Marketing

Brand Marketing

Brand Storytelling

Data-Driven Campaigns

Demand Generation

Marketing Strategy

Fintech Marketing

Airwallex

Cross-border payment solutions for businesses

About Airwallex

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.

Eastern District, Hong KongHeadquarters

2015Year Founded

$877.4MTotal Funding

SERIES_ECompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Employee Equity Programs

Risks

Increased competition from fintech startups could erode Airwallex's market share.

Regulatory scrutiny in Asia-Pacific, especially China, may impact Airwallex's operations.

Volatility in foreign exchange rates poses a risk to Airwallex's revenue streams.

Differentiation

Airwallex offers a comprehensive suite of cross-border payment solutions for businesses.

The company integrates financial services into platforms, enhancing customer experience and efficiency.

Airwallex's global presence with ten international offices supports its expansive service offerings.

Upsides

Airwallex reported an 83% revenue increase in APAC, showcasing strong regional growth.

The partnership with Carwow enhances Airwallex's visibility and operational efficiency in the UK.

Airwallex's expansion in EMEA with new offices boosts its international market presence.

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