Director, Creator Marketing at Zeno Group

Chicago, Illinois, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, Public RelationsIndustries

Requirements

6-8 years of experience in influencer marketing
Bachelor’s degree in marketing or related field
Experience developing and leading influencer strategy across B2C brands, including strategy development across platforms (Instagram, TikTok, Pinterest, etc.), 1:1 relationship management (not a network), vetting and algorithm nuances, trends amongst platforms
Experience in numerous client presentations and with tough Q&A conversations
Experience with top consumer brands
Experience working in a fast-paced environment on multiple projects/clients
Experience managing staffing and team allocations to balance workload, optimize utilization, and anticipate future resourcing needs
Foundational knowledge and experience in influencer whitelisting, paid social media (Facebook, Instagram, etc.) and analytics/reporting, including counseling clients on KPIs based on business objectives
Strong ability to put pen to paper, bringing strategies to life through creative, client-ready deck development
Strong problem-solving and natural leadership, with previous experience managing others

Responsibilities

Develop and execute influencer and creator strategies that align with client goals
Manage multiple, concurrent creator marketing campaigns, from one-off executions to long-term, relationship-based programs with the support of a junior team
Oversee the entire influencer campaign lifecycle, including identification, negotiation, management, and reporting, ensuring programs are executed on time and within budget
Serve as a primary point of contact and trusted advisor to clients, presenting strategies, and building strong relationships
Provide strong leadership and coaching to junior team members
Understand the intersection of influencer marketing with other disciplines in the digital space and make strategic recommendations to clients based on this knowledge and expertise
Keep abreast of emerging technologies, influencers, and trends

Skills

Influencer Marketing

Instagram

TikTok

Facebook

YouTube

Contract Negotiation

Partner Management

Analytics

Paid Media

Influencer Whitelisting

Campaign Strategy

Client Relationship Management

Team Leadership

Reporting

Zeno Group

Communications agency specializing in PR

About Zeno Group

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Town of Southampton, New YorkHeadquarters

1998Year Founded

SEEDCompany Stage

Data & Analytics, ConsultingIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Risks

Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.

Intensifying competition from digital-first agencies threatens Zeno Group's market share.

Rapid social media evolution requires constant adaptation, straining resources and consistency.

Differentiation

Zeno Group combines creative thinking with data-driven strategies for impactful communication.

The company leverages new media platforms like TikTok for unique audience engagement.

Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

Upsides

Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.

AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.

Growing demand for crisis communication services presents expansion opportunities for PR firms.

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