Director, Content Strategy
AffiniPaySalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Mental Health, Healthcare Technology, SaaSIndustries
Requirements
Candidates should have 6-10 years of experience in content marketing, preferably in the technology or healthcare sectors. Proven success in developing and implementing content strategies that yield measurable results is required, along with exceptional storytelling abilities and strong analytical skills for data-informed decision-making. Excellent project management capabilities and a collaborative approach to working with cross-functional teams are also essential.
Responsibilities
The Content Marketing Manager will develop and execute a strategic content marketing plan that aligns with business objectives. This role involves collaborating with marketing teams to plan and deliver targeted content across the customer funnel, leading the creation of various content formats like articles, whitepapers, and case studies, and analyzing content performance to refine strategy and improve effectiveness.
Skills
Content Marketing
Marketing Strategy
Content Creation
Customer Journey Mapping
Lifecycle Marketing
Integrated Marketing
Storytelling
Headway
Connects patients with affordable mental health services
About Headway
Headway simplifies the process of finding and paying for mental health therapy. It operates in the mental health market, addressing the challenge that many Americans face in accessing care due to high costs and complicated insurance processes. For individuals, Headway provides a platform where they can easily search for therapists and psychiatrists who accept their insurance, allowing them to find the right mental health care without incurring out-of-pocket expenses. For mental health care providers, Headway reduces the administrative workload associated with accepting insurance, enabling them to focus more on patient care. The company connects patients with providers while ensuring effective use of insurance, and it generates revenue by partnering with health plans and providers. Headway's goal is to create a more accessible and affordable mental healthcare system.
New York City, New YorkHeadquarters
2019Year Founded
$318.1MTotal Funding
LATE_VCCompany Stage
HealthcareIndustries
1,001-5,000Employees
Benefits
Equity Compensation
Medical, Dental, and Vision coverage
HSA / FSA
401K
Work-from-Home Stipend
Therapy Reimbursement
16-week parental leave for eligible employees
Carrot Fertility annual reimbursement and membership
13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
Flexible Paid Time Off
Employee Assistance Program (EAP)
Training and professional development
Risks
Increased competition from platforms like BetterHelp and Talkspace.
Potential backlash from professionals feeling undervalued by Headway's platform.
Regulatory scrutiny as Headway expands into Medicare Advantage and Medicaid.
Differentiation
Headway simplifies finding and paying for therapy with an insurance-accepting provider network.
It reduces administrative burdens for mental health professionals, enhancing focus on patient care.
Headway's platform offers both virtual and in-person therapy sessions, increasing accessibility.
Upsides
Raised $100M in Series D to expand into Medicare Advantage and Medicaid.
Partnerships with Cigna and Blues plan to expand services to all 50 states.
Growing demand for telehealth services boosts Headway's market potential.
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