Director, Consumer Revenue, WIRED at Conde Nast

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Media, PublishingIndustries

Requirements

Ability to own and drive P&L of a consumer revenue business with emphasis on direct-to-consumer subs

Responsibilities

Drive Global Consumer Revenue Portfolio P&L by achieving acquisition, monetization and retention targets across subscription and membership businesses
Work alongside the Global Editorial Directors and Market MDs (where applicable) to develop strategic programming to grow consumer revenue
Develop strategic programming with the Global Editorial Directors and Market MDs to future proof consumer revenue across multiple revenue streams
Develop profitable subscription and membership campaigns with the goal of expanding high value audiences, driving new ways of engagement for CN, and delivering incremental revenue opportunities
Develop pilot programs for new initiatives and drive the subsequent roll-out in partnership with the GTM teams
Partner with the Consumer Revenue Commerce and Global Events teams to integrate commerce and events opportunities into subscription and membership programming
Lead the relationship with Product and Data to drive a shared strategic roadmap and advance our strategic projects across the brands
Deliver pricing strategies across all brands in collaboration with our Head of Consumer Revenue Analytics
Partner with GTM teams to ensure appropriate a/b testing is in place to ensure desired results and to share direct-to-consumer best practices across markets and the broader brand portfolio
Own strategy, in partnership with cross-functional teams, to evolve global audiences from unknown to known
Leverage Brand/Event team-led tentpole events, driving and executing consumer revenue from a global events calendar
Partner with the Martech, Product and Data teams to develop strategies for new programming that capitalizes on new capabilities and build a roadmap for consumer revenue innovation
Partner with Research organization to establish a research agenda
Drive the creative brief for global marketing programs/campaigns to ensure a global concept, in partnership with the Brand team
Update business with market trends, developments and learnings
Identify new consumer revenue streams that deliver on audience needs and align with brand values
Development of innovation and testing agendas to inform the rollout of optimized and net new monetizable consumer products and experiences
Motivate and inspire a global team of markets to bring new consumer-centric ideas forward while delivering year-over-year business-as-usual revenue growth

Skills

P&L Management

Subscription Business

Revenue Strategy

Customer Acquisition

Retention Strategies

Monetization

Marketing Campaigns

Audience Building

Digital Subscriptions

Print Subscriptions

Memberships

Commerce

Events

Cross-functional Collaboration

Editorial Partnership

Conde Nast

About Conde Nast

N/AHeadquarters

N/AYear Founded

N/ACompany Stage

Consulting, Consumer Goods, EntertainmentIndustries

Benefits

Paid Vacation

Hybrid Work Options

401(k) Company Match

Bupa Private Healthcare

Parental Leave

Wellness Program

Performance Bonus

Risks

Decline in print media consumption impacts traditional magazine sales for Conde Nast.

Increased competition from agile digital-native media companies challenges Conde Nast.

Rising ad-blocker usage reduces effectiveness of Conde Nast's online advertising revenue.

Differentiation

Conde Nast leverages AI-driven content personalization to enhance user engagement.

The company focuses on sustainability, appealing to environmentally conscious consumers.

Conde Nast collaborates with influencers to effectively reach younger audiences.

Upsides

Short-form video content is a growing opportunity for Conde Nast's digital strategy.

The podcast industry's growth offers expansion potential for Conde Nast's audio content.

AI-driven personalization enhances user engagement and retention for Conde Nast.

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