Director, Consumer Insights at Nielsen

New Delhi, Delhi, India

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Market Research, Consumer Insights, MediaIndustries

Requirements

Proven track record in Market Research leadership roles
12+ years of work experience
Expertise in (application of) Customer Insight Solutions preferred
Proven leader of high performing teams
Bachelor's Degree required, Master’s preferred, or equivalent experience
Strong analytical skills
Proven sales acumen
Strong sense of urgency and accountability to drive client outcomes
Proven experience in leading a team, managing people, and developing talent
Able to work collaboratively with internal & external teams
Capable to maintain positive client relationships in complex situations & resolve client issues
Strong logic, deductive reasoning, problem-solving, and critical thinking skills
Skilled & polished communicator, including client presentations
Able to synthesize data & simplify findings to solve client business issues
Strong project management skills and ability to manage multiple priorities
Experience using large data sets to finding insights and make recommendations
High say-do ratio

Responsibilities

Lead and Manage a strong customer success delivery team
Support the India Sales organization and clients with best in class methodologies, deliverables and technical needs
Drive expertise in the practice and be the methods champion, bringing that expertise to proposal writing and RFPs
Support the India Customer Success lead in managing the P&L of the practice area including W&S and T&E budgets
Coordinate and drive cross-training programs to maximize solution and delivery excellence, expertise, and staffing flexibility
Set and measure a high level of delivery standards driving client satisfaction
Contribute to meet India revenue targets by supporting repeat sales and timely deliverables
Coordinate and support with India Vertical business leaders and Client Sales partners on client and project revenue growth, retention, and profitability
Represent Customer Success at key client meetings, Top-To-Top meetings, and key engagements as relevant
Drive high level employee engagement and retention
Foster a culture of continuous improvement and accountability to drive organizational efficiency
Lead and enable industry and thought leadership efforts from the Brand and Media Practice
Drive team engagement and retention (increase engagement among customer success associates as measured through Engage results and retention)
Drive regional revenue for the practice area (repeat sales, renewals, optimize delivery schedules for quarterly revenue targets)
Ensure NPS (sufficient response rate from clients, increase/maintain baseline performance, support/lead key client follow ups and action plans)
Support EBITDA (monitor project and solution profitability, leverage time tracking to improve delivery contribution, manage W&S Delivery budget through optimization, manage T&E budget prioritizing client engagement, team performance, and engagement)

Skills

Key technologies and capabilities for this role

Customer SuccessTeam LeadershipP&L ManagementSales SupportProposal WritingRFPCross-TrainingRevenue RecognitionClient EngagementEmployee RetentionThought LeadershipConsumer InsightsMarket Research

Questions & Answers

Common questions about this position

Is this position remote or on-site?

The position is on-site.

What are the key skills required for the Director, Consumer Insights role?

Key skills include a strong sense of urgency and accountability, proven experience in leading teams and developing talent, ability to work collaboratively, maintaining positive client relationships, and strong problem-solving and critical thinking skills.

What is the salary or compensation for this role?

This information is not specified in the job description.

What does the company culture emphasize for this role?

The role emphasizes fostering a culture of continuous improvement and accountability to drive organizational efficiency, along with high employee engagement and retention.

What makes a strong candidate for this position?

A strong candidate will have proven leadership experience in managing teams, a sales mindset for upselling and cross-selling, expertise in customer success methodologies, and the ability to drive client satisfaction and revenue growth.

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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