Director, Campaign Operations at Kick

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

MarketingIndustries

Requirements

8+ years of experience in digital marketing operations, with an emphasis on email marketing, with at least 3 years in a leadership or director-level role
Deep experience with Salesforce Marketing Cloud and related platforms (e.g., Acoustic Campaign, Marketo, Klaviyo)
Proven success in managing marketing operations teams and complex campaign execution workflows
Strong understanding of email marketing best practices, compliance (e.g., CASL, CAN-SPAM), and data segmentation
Excellent project management, communication, and client-facing skills
Comfortable being both strategic and hands-on when required
Certifications in Salesforce Marketing Cloud (e.g., Email Specialist, Consultant)
Experience working within regulated industries such as pharmaceutical, life sciences, or financial services
Familiarity with HTML/CSS, AMPscript, and SQL for data queries considered an asset
Strong understanding of how CRM ecosystems work and how the Salesforce Marketing Cloud works with the core Salesforce platform (i.e.: SFDC)
Strong understanding of CRM Marketing Technology stacks and what roles various platforms (ex: CDP, EDW, Service Bus) play in delivering enterprise CRM programs

Responsibilities

Lead, mentor, and manage a high-performing team of campaign managers, and marketing operations specialists both onshore and offshore
Establish and maintain best-in-class campaign operations processes to ensure high quality, and consistency of campaign delivery
Collaborate with cross-functional teams at Klick, including Marketing Strategy, Project Management, Project Delivery, and Analytics to ensure alignment and efficiency on client projects
Oversee the deployment of email marketing campaigns across platforms, with a strong emphasis on Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio)
Drive innovation by evaluating and implementing new platforms, technologies, and automation strategies to improve campaign efficiency and effectiveness
Act as a senior point of contact for strategic clients and high-impact projects, ensuring campaign strategy and execution are aligned with business goals
Provide hands-on leadership for key campaigns, offering guidance on complex campaign builds, personalization, dynamic content, and journey design
Troubleshoot issues and implement solutions quickly to maintain campaign performance and client satisfaction
Use data-driven insights to continuously optimize campaign operations and inform strategic decisions
Work with Project Managers to validate and optimize project plans
Be an advocate for standardization and efficiency with the Campaign Operations team
Oversee the planning, execution, and optimization of multi-channel marketing campaigns across a variety of platforms, including Salesforce Marketing Cloud (SFMC)
Lead discovery and planning activities for projects and new business opportunities
Strengthen and expand the CRM capabilities including onboarding new platforms, being hands-on with projects as necessary, and interfacing with other internal Klick teams to ensure projects are successfully delivered

Skills

Salesforce Marketing Cloud

SFMC

Email Studio

Journey Builder

Automation Studio

CRM

Email Marketing

Campaign Management

Marketing Automation

Kick

Financial management for small businesses and creators

About Kick

Kick.co helps small business owners, freelancers, and creators manage their finances more effectively. The company offers a range of services that simplify bookkeeping, maximize tax deductions, and provide cash back opportunities. Users connect their debit or credit cards to Kick.co's platform, which automatically categorizes their business income and expenses, saving them significant time and reducing audit risks. Kick.co operates on a subscription model, providing both automated and human-assisted support, ensuring users receive timely and personalized financial advice. Unlike traditional banks, Kick.co partners with Blue Ridge Bank N.A. to offer banking services. The goal of Kick.co is to help its users save time and money, with the average member saving around $15,452 annually through tax deductions and cash back, while also fostering a community for sharing financial tips.

Palo Alto, CaliforniaHeadquarters

2021Year Founded

$8.8MTotal Funding

SEEDCompany Stage

FintechIndustries

11-50Employees

Benefits

Paid Vacation

Company Equity

Risks

Increased competition from new AI-driven bookkeeping startups.

Sudden influx of users may strain Kick's resources and service quality.

Dependence on Blue Ridge Bank N.A. for banking services poses potential risks.

Differentiation

Kick offers a unique social banking platform for crowdsourcing tax deductions.

The platform automates bookkeeping, saving users 40 to 80 hours annually.

Kick combines AI-driven advice with human-assisted support for personalized financial management.

Upsides

Kick can capture market share from Bench's 12,000 former clients.

Recent $9 million funding supports growth and AI-driven financial solutions.

Increased demand for automated bookkeeping due to Bench's shutdown.

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