Job Description

Salary: $146K - $234K Location Type: Remote Employment Type: FullTime

Position Overview

Kraken is building the future of crypto with a world-class team united by a passion for discovering and unlocking the potential of crypto and blockchain technology. As a mission-focused company rooted in crypto values, Kraken aims to accelerate the global adoption of crypto, empowering everyone to achieve financial freedom and inclusion. For over a decade, Kraken has attracted top crypto experts by focusing on its mission and crypto ethos.

Kraken is a fully remote company with employees in over 70 countries, speaking over 50 languages. Krakenites are industry pioneers developing premium crypto products for experienced traders, institutions, and newcomers. Kraken is committed to industry-leading security, crypto education, and world-class client support through products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

The Team

This role is part of a world-class marketing and growth organization focused on building community and reputation through compelling, creative, and innovative approaches. The team believes the future of crypto is intertwined with creativity and culture.

Responsibilities

The global Director of Brand & Growth Partnerships will:

• Lead lifestyle, entertainment, sports, and gaming partnership efforts.
• Identify creative and growth-oriented partnerships that mutually achieve shared business goals.
• Maximize business opportunities by working with key functions.
• Act as an advocate for partners internally, bringing industry expertise to inform cross-functional team discussions and business decisions.
• Build relationships with partners who share Kraken's vision and contribute to building the Kraken community in creative ways.
• Partner closely with overall Growth and Strategy teams, as well as creative, media, data science, and product teams to execute partnerships aligned with Kraken's mission and purpose.
• Explore various partnership structures, including co-marketing opportunities, sponsorships, and subscription bundles.

Key Objectives

• Set the long-term strategic vision for partners and build annual plans to achieve that vision.
• Orchestrate full initiatives by collaborating with other key growth leaders in brand strategy, research, media, and operations.
• Make data-driven decisions for framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals.
• Lead key geographic teams and guide them to be best-in-class across their regions and cities.
• Manage large-scale, sophisticated budgets with precision and creativity.
• Employ a diplomatic leadership approach to involve stakeholders early and drive cross-functional work, acting as a proactive leader and decision-maker.

Who You Are

• Curious and passionate about solving problems and finding new ways to connect people through stories.
• A leader capable of adapting to situations and supporting your team.
• Focused on quality in storytelling and thoughtful/calculated with major initiatives.
• Someone who aims to have fun and provide the best customer experience.

Application Instructions

Before applying, please review the Kraken Culture page to understand our internal culture, values, and mission. Candidates are also expected to familiarize themselves with the Kraken app. You can learn how to create a Kraken account here.

Company Information

Kraken is a mission-focused company rooted in crypto values, dedicated to accelerating the global adoption of crypto for financial freedom and inclusion. With a decade of experience, Kraken attracts top crypto talent and is committed to industry-leading security, education, and client support. Become a Krakenite and help build the future of crypto!