Director, Analytics Enablement

The Director, Analytics Enablement will support the collection and activation of analytics data for RAPP client projects, providing consultation and technical solutions for measurement and reporting. This includes architecting, building, and maintaining tracking implementations, conventions, and taxonomies, as well as creating technical documentation. The Director will act as an expert on data collection across various platforms, interface with clients and partners to inspire confidence and maintain documentation, and author client-facing documents like presentations and BRDs. They will also educate stakeholders on industry changes related to analytics and data privacy, discover client marketing and technology ecosystems, and advise on measurement strategies for CRM, email, mobile app, and digital media tracking. Additionally, the Director will conceive tracking architectures, produce flow diagrams and technical specifications, and author tracking implementation documentation for various teams, ensuring comprehensive validation of all tracking.