Director, Analytics at Zeno Group

Chicago, Illinois, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing Communications, Healthcare, CorporateIndustries

Requirements

At least 6-7 years of hands-on data management and data analytic experience in a client-facing paid media or marketing role
At least 2-3 years of experience managing people and/or teams
Solid understanding of programming foundations and ability to understand data structures
Strong understanding of marketing initiatives and the various metrics that are associated with them, with a particular focus in earned, digital and social metrics
Comfort with ambiguity, variability, and change in business requirements
Possess the skills to generate multiple effective solutions that address specific data and analytic needs
Be able to build presentation materials and present in an articulate and easy-to-understand fashion to director, VP, and C-suite level clients with a clear storyline that addresses client business needs
Needs to be comfortable in generating multiple solutions to data analysis and data display challenges
Ability to conceptualize and perform data analysis and have experience generating custom reports; knowledge of Excel required
Must be able to manage multiple projects independently and prioritize tasks
Detail oriented with the ability to pay close attention to accuracy of personal work and work of others
Must possess skills to create data visualizations using Tableau, Google Data Studio
Must have excellent verbal communication and writing skills and be able to clearly, effectively and appropriately communicate

Responsibilities

Oversee data & analytics initiatives, ensuring quality work, deadline and budget adherence
Capitalize on your expertise to provide innovative measurement solutions to uncover key business insights and actionable optimizations across all marketing initiatives (i.e., paid, earned and owned)
Evaluate the feasibility of complex programs and help chart the course to success based on irrefutable data and evidence
Help mentor, manage and work side-by-side with junior team members
Demonstrate passion and commitment to elevate and expand data and analytics capabilities by inspiring and educating key internal and external stakeholders
Positive attitude and proven ability to work with others across the agency through challenging work assignments providing ongoing support as well as managing quick turn asks for high-expectation clients
Promote cross-functional collaboration as a strong and active partner across teams (i.e., strategy, creative, buying, account), using data driven insights to provide strategic, creative and tactical client business solutions
Liaise with different stakeholders, develop solutions that are additive and push work across paid media with a keen eye for best-in-class communications
Articulate a clear point of view regarding performance media solutions, breaking down complex concepts into services and outcomes that drive results for clients
Actively manage multiple projects/programs across several clients, think strategically and tactically, leverage advanced analytics and emerging AI tools to uncover insights, oversee client deliverables, manage budgets, and create estimates as incremental work is solidified

Skills

Advanced Analytics

AI Tools

Data Insights

Marketing Measurement

Paid Media

Earned Media

Owned Media

Project Management

Budget Management

Team Mentoring

Leadership

Stakeholder Management

Zeno Group

Communications agency specializing in PR

About Zeno Group

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Town of Southampton, New YorkHeadquarters

1998Year Founded

SEEDCompany Stage

Data & Analytics, ConsultingIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Risks

Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.

Intensifying competition from digital-first agencies threatens Zeno Group's market share.

Rapid social media evolution requires constant adaptation, straining resources and consistency.

Differentiation

Zeno Group combines creative thinking with data-driven strategies for impactful communication.

The company leverages new media platforms like TikTok for unique audience engagement.

Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

Upsides

Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.

AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.

Growing demand for crisis communication services presents expansion opportunities for PR firms.

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