[Remote] Copywriter - Breakout Prop at Kraken

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

5+ years of copywriting experience, preferably client-side at a startup, fintech, or tech-driven organization
At least 1 year of experience working at a crypto company, with genuine enthusiasm for the category
Strong portfolio showing conceptual thinking, storytelling range, and adaptability across formats
Experienced writing for performance and brand across Meta, TikTok, X, YouTube, Google, and crypto-native platforms
Ability to translate complex or technical topics into accessible, motivating narratives
Highly collaborative, proactive, and able to work cross-functionally

Responsibilities

Develop and evolve Breakout's brand voice across paid, organic, and owned platforms
Concept and write creative for paid campaigns across various channels
Craft organic content for X, Discord, Reddit, and community-driven environments
Write website copy, landing pages, lifecycle messaging, and other owned-channel communications
Partner with the in-house designer and freelance creative talent to bring ideas to life
Work cross-functionally with Growth and Lifecycle teams to test messaging, evaluate performance, and iterate rapidly
Distill complex crypto and trading concepts into clear, compelling, and conversion-oriented messaging

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$108.5MTotal Funding

SERIES_CCompany Stage

Crypto & Web3, Financial ServicesIndustries

501-1,000Employees

Benefits

Competitive salary and equity plan

401k contribution plan

Vacation & Generous PTO

Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.

Regulatory scrutiny in the EU may raise Kraken's compliance costs.

The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.

The platform provides advanced charting tools for professional traders and technical analysts.

Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.

Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.

The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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