Digital Strategist at Adobe

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, TechnologyIndustries

Requirements

Strategic Thinking & Business Acumen: Ability to align marketing initiatives with business goals. Understanding of market dynamics, customer needs, and competitive landscapes. Strong problem-solving skills to optimize marketing impact
Data Analysis & Performance Measurement: Proficiency in marketing analytics tools (Google Analytics, Tableau, Power BI). Experience with attribution models, KPIs, and ROI measurement. Ability to interpret data and derive actionable insights
Customer Journey & Value Mapping: Expertise in mapping the customer journey and identifying key touchpoints. Ability to articulate how marketing efforts create value at each stage. Knowledge of customer segmentation and behavioral analysis
Communication & Storytelling: Strong presentation skills to convey marketing value to stakeholders. Ability to translate data into compelling narratives for executives and teams. Proficiency in report writing and visualization of marketing impact
Cross-Functional Collaboration: Ability to work with sales, finance, product, and customer success teams. Experience aligning marketing strategies with revenue and growth objectives. Strong negotiation skills to advocate for marketing’s contribution
Digital Marketing & MarTech Proficiency: Understanding of digital marketing channels (SEO, PPC, content, social). Experience with CRM and marketing automation tools (HubSpot, Salesforce, Marketo). Knowledge of AI-driven marketing and personalization technologies
Budgeting & Financial Acumen: Experience in marketing budget allocation and optimization. Understanding of cost-per-acquisition (CPA), customer lifetime value (CLV), and profitability metrics
Change Management & Adaptability: Ability to drive marketing transformation initiatives. Experience in change management frameworks and stakeholder engagement. Ability to pivot strategies based on market feedback and business priorities

Responsibilities

Align marketing initiatives with overall business goals
Analyze marketing data and performance metrics to identify areas for improvement
Map the customer journey and identify key touchpoints for marketing impact
Communicate marketing value to stakeholders through presentations and reports
Collaborate with cross-functional teams (sales, finance, product, customer success)
Advocate for marketing’s contribution to revenue and growth objectives
Drive marketing transformation initiatives and manage change effectively

Skills

Key technologies and capabilities for this role

Google AnalyticsTableauPower BIHubSpotSalesforceMarketoSEOPPCCRMMarketing Automation

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a remote position.

What is the salary for this Digital Strategist role?

This information is not specified in the job description.

What key skills are required for this role?

Required skills include strategic thinking and business acumen, data analysis with tools like Google Analytics, Tableau, and Power BI, customer journey mapping, communication and storytelling, cross-functional collaboration, digital marketing proficiency, budgeting, and change management.

What is the company culture like at Adobe for this role?

Adobe is committed to hiring the very best and creating exceptional employee experiences.

What makes a strong candidate for this position?

Strong candidates will demonstrate expertise across strategic thinking, data analysis, customer journey mapping, communication, collaboration, digital marketing tools, budgeting, and change management to align marketing with business goals.

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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