Digital Specialist - Nike.com LATAM at Nike

Mexico City, Mexico City, Mexico

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Sporting Goods, Digital RetailIndustries

Requirements

Innovative, organized, and proactive mindset
Strong sense of ownership, proactivity, and accountability
Passion for data and obsession with detail
Strong communication skills
Ability to adapt quickly in a fast-paced environment
Experience or ability to analyze data, extract insights, and drive E2E approach (funnel & financial KPIs)

Responsibilities

Analyze and extract insights from data, focusing on funnel and financial KPIs
Identify consumer trends and recommend opportunities for improvement to manager
Manage Nike.com performance and programming, collaborating cross-functionally with teams (Site Experience, Marketing, Digital Ops, Merchandising, finance, Brand, DSM, Merch)
Implement and build the digital commerce strategy for Nike.com LATAM, particularly for Mexico business
Propose new approaches and provide insights to execute digital business strategy
Manage content strategy, develop promotional campaigns, and improve website navigation
Understand consumer behavior, respond to trends, and achieve critical e-commerce KPIs
Run A/B testing
Monitor industry trends and competition in sporting goods e-commerce

Skills

Digital Commerce

E-commerce Platforms

Data Analysis

A/B Testing

Consumer Insights

KPI Analysis

Content Strategy

Promotional Campaigns

Website Optimization

Cross-functional Collaboration

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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