Digital Product Marketing Manager at Well

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Wellness, TechnologyIndustries

Requirements

Creative and execution-focused mindset
Self-starter who fosters a collaborative team environment supporting innovation, creativity, and continuous learning
Experience or ability to own demand generation, paid acquisition, growth experiments, and martech infrastructure
Ability to shape digital strategy and influence product-market fit for B2B well-being solutions
Capability to work closely with product, sales, and content teams to ensure consistent and compelling brand messaging for HR leaders, benefits managers, and corporate wellbeing stakeholders

Responsibilities

Collaborate with Sales to develop and maintain marketing collateral (pitch decks, product one-pagers, case studies, FAQs) articulating value to employer clients and benefits consultants
Assist in maintaining and optimizing the internal sales asset library for current messaging and tools
Contribute to multi-channel campaigns for key client segments, verticals, or initiatives (e.g., GLP-1 cost management, DEI, musculoskeletal health), coordinating across email, paid media, social, and events
Develop, schedule, and publish engaging B2B-focused content on social media platforms (LinkedIn, Twitter, Facebook, Instagram) promoting product features, updates, and company news
Monitor social channels for trends, engagement opportunities, and competitor activity in wellbeing and HR tech industries
Analyze social media performance and provide insights for improvement
Assist in creation, segmentation, and deployment of email campaigns (newsletters, product updates, promotional emails, case studies) to nurture leads and engage B2B clients/prospects
Conduct A/B testing on email elements (subject lines, CTAs, content) to optimize performance
Track email campaign metrics (open rates, click-through rates, conversions) and report on effectiveness
Support updating and optimizing website content (product pages, landing pages, blog posts) for accuracy, SEO best practices, and alignment with B2B wellbeing marketing objectives and brand guidelines

Skills

Key technologies and capabilities for this role

Digital MarketingDemand GenerationPaid AcquisitionGrowth ExperimentsMartechProduct MarketingB2B Marketing

Questions & Answers

Common questions about this position

What is the compensation for the Digital Product Marketing Manager role?

The compensation is $100,000 for Manager, Digital Product Marketing, depending on qualifications, plus bonus potential and benefits.

Is this position remote or does it require working from specific locations?

The position is based in Chapel Hill, NC; Minneapolis, MN; Newton, MA; or New York, NY. Remote work is not specified.

What key skills are required for this Digital Product Marketing Manager role?

The role requires skills in building and optimizing full-funnel growth engines, demand generation, paid acquisition, growth experiments, martech infrastructure, sales enablement, cross-functional campaign execution, and social media management.

What is the company culture like at Well?

Well promotes a highly diverse and engaged organization with passionate employees and management, fostering an employee- and member-centric culture that supports innovation, creativity, and continuous learning.

What makes a strong candidate for this position?

A strong candidate is a creative, execution-focused self-starter who excels in demand generation, paid acquisition, and martech, and fosters a collaborative team environment.

Well

Personalized health plans with financial incentives

About Well

Well.co provides personalized health improvement plans and financial incentives to individuals seeking to enhance their health and wellbeing. The process begins with a questionnaire that assesses each member's health needs and goals, allowing Well.co to create a tailored health plan that includes specific objectives, rewards, and encouragement based on individual behaviors. In addition to these plans, Well.co offers support services such as assistance with understanding medical bills, navigating the healthcare system, and scheduling appointments with local providers. A distinctive aspect of Well.co is its financial incentives, where members can earn gift cards from popular retailers for reaching their health goals, along with a sign-up bonus and ongoing challenges to maintain engagement. The company generates revenue by providing its services to both individuals and employers, making it an appealing option for companies aiming to promote employee wellbeing.

Chapel Hill, North CarolinaHeadquarters

2019Year Founded

$201.3MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Social Impact, HealthcareIndustries

201-500Employees

Benefits

Hybrid work policy

PTO

Volunteer time off

Free coffee & snacks

Parental leave

Health, dental, & vision insurance

HSA & FSA

401k

Learning time off

Risks

Increased competition from new healthcare AI startups with similar reward systems.

Potential market saturation in the health and wellness app sector could dilute Well's value.

Privacy concerns and evolving data protection laws may lead to regulatory challenges.

Differentiation

Well offers personalized health plans with financial incentives for achieving health goals.

The company provides comprehensive support services, including healthcare navigation and appointment scheduling.

Well's AI-driven health engine analyzes health triggers for personalized health interventions.

Upsides

Well raised $70M in Series B funding, boosting its growth and development potential.

The integration of wearable technology enhances real-time health monitoring and personalized feedback.

Growing demand for mental health support services aligns with Well's comprehensive wellness offerings.

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