Digital Mktg Advisory Analyst at Accenture

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Professional Services, MarketingIndustries

Requirements

Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field (any graduation accepted)
3-5 years of experience in digital marketing, channel marketing, or trade marketing in a B2B or B2C environment
Strong knowledge of SEO, SEM, social media, email marketing, CRM, and influencer marketing
Ability to manage activations, sponsorships, POSM deployment, and trade marketing programs
Experience in coordinating with vendors, agencies, and internal teams for project and vendor management
Proficiency in digital analytics tools to measure performance and optimize strategies
Strong interpersonal, communication, and collaboration skills with cross-functional teams, stakeholders, and partners
Ability to manage marketing budgets effectively and measure ROI
Proficiency in P2P processes, Excel, PowerPoint, and digital marketing tools
Industry experience in automotive, lubricants, industrial, or related sectors is a plus

Responsibilities

Develop and implement digital marketing campaigns for consumer and B2B audiences, aligning with global brand strategies
Plan and execute social media marketing, CRM, and email campaigns to enhance online visibility and customer engagement
Optimize e-commerce strategies by supporting new product launches and promotional activities on digital platforms
Leverage data analytics to track campaign performance, generate insights, and refine marketing strategies
Support execution of sell-out campaigns, activations, sponsorships, trade programs, and customer events
Work with cross-functional teams to develop and deploy point-of-sale materials (POSM), promotional assets, and merchandising programs
Collaborate with third-party agencies, sales teams, and vendors to ensure smooth implementation of marketing programs
Conduct market research and feedback analysis to optimize trade marketing activities and improve channel performance
Locally manage vendor coordination, including new vendor onboarding, compliance, and performance tracking
Ensure signage programs adhere to local regulations and branding guidelines
Monitor vendor and program performance

Skills

Digital Project Management

SEO

SEM

Social Media

Email Marketing

CRM

Influencer Marketing

Channel Marketing

Trade Activations

POSM Deployment

Project Management

Vendor Management

Digital Analytics

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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