Digital Media Analyst (Costa Rica)

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

The Digital Media Analyst is a client-facing role responsible for the strategy and execution of Simpleview’s client’s digital media spends across paid search, display, social media, and various other marketing platforms. This role requires close collaboration with the Manager, Digital Media, Digital Strategist (when applicable), CSM, Digital Media Specialists and SEO Analysts to coordinate all paid campaigns and reporting. The Digital Media Analyst will assist New Business and Customer Experience teams with the evaluation and analysis of RFPs to support the proposal creation process.

Requirements

• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Familiarity with general marketing and advertising strategy
• Ability to work independently and as part of a team
• Attention to detail and accuracy

Responsibilities

• Develop, implement, and manage digital campaigns across various platforms including but not limited to Google, Microsoft, Facebook, Instagram, TikTok, Spotify, and LinkedIn.
• Develop and execute strategy for paid search, social media, display, programmatic, connected TV, and other paid media campaigns.
• Learn and develop mastery of all elements of paid search campaign management, including the tactics of search engine marketing and the tools used to implement them.
• Maintain an understanding of industry trends, and research related media.
• Interact with clients as needed for approvals and/or revisions, including monthly calls to review reports and outline recommendations.
• Execute day-to-day optimization and management of campaigns.
• Assist New Business and Customer Experience teams with RFP analysis and proposal creation.

Company Information

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and their constituents together. They have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers powering an unmatched Subscriber Network. Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada.