Paid Media Marketing Analyst
PlayStation GlobalSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
GovtechIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Communications, or a related field, and demonstrate at least 2 years of experience in digital media analysis, with a strong understanding of paid search, social media, and display advertising platforms such as Google, Microsoft, Facebook, Instagram, TikTok, Spotify, and LinkedIn. Familiarity with general marketing and advertising strategy is also required.
Responsibilities
The Digital Media Analyst will develop, implement, and manage digital campaigns across various platforms, including Google, Microsoft, Facebook, Instagram, TikTok, Spotify, and LinkedIn. They will also develop and execute strategy for paid search, social media, display, programmatic, connected TV, and other paid media campaigns, while maintaining an understanding of industry trends and researching related media. Furthermore, the analyst will interact with clients for approvals and revisions, and execute day-to-day optimization and management of campaigns, providing monthly reports and recommendations.
Skills
Analytical Skills
Problem-Solving
Communication Skills
Marketing Strategy
Advertising Strategy
Campaign Management
Paid Search
Social Media
Display Advertising
Programmatic Advertising
Connected TV
Media Research
Client Interaction
Optimization
Granicus
Digital solutions for government agencies
About Granicus
Granicus provides digital solutions specifically designed for government agencies and public sector organizations. Their software products help improve the efficiency and transparency of government operations. Granicus offers a variety of tools, including platforms for managing public meetings, live streaming legislative sessions, and facilitating citizen engagement and feedback. These solutions enable government entities to communicate better with citizens and deliver services online more effectively. Unlike many competitors, Granicus focuses exclusively on the GovTech market, catering to a wide range of clients from federal to local government levels. The company's goal is to enhance public engagement and streamline government processes through technology, generating revenue primarily through subscription-based services and professional support.
Key Metrics
Core, West VirginiaHeadquarters
1999Year Founded
$10MTotal Funding
EARLY_VCCompany Stage
Government & Public SectorIndustries
1,001-5,000Employees