Grafana Labs

PR and Social Media Associate EST (Remote, USA)

United States

Not SpecifiedCompensation
Entry Level & New Grad, Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Biotechnology, SoftwareIndustries

Position Overview

  • Location Type: Remote
  • Job Type: Full-time
  • Salary: $86,000 - $104,000 (Base Compensation Range)

Grafana Labs is seeking a dynamic and strategic PR and Social Media Associate to work closely with our Senior Public Relations Manager and Lead Senior Social Media Manager to amplify our brand narrative and media presence. The ideal candidate will have expertise in media relations, social content strategy, and communications to elevate Grafana's visibility in the tech ecosystem, craft compelling narratives, and strategically position our thought leadership across key industry platforms.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field
  • 2-3 years of marketing experience, preferably in social media marketing or public relations
  • Experience leveraging AI tools to enhance brainstorming and creative workflows
  • Excellent written and verbal communication abilities and strong interpersonal skills
  • Willingness to travel (~20%) globally
  • Proficiency in Sprout Social, Muckrack, BusinessWire is a plus
  • Ability to work independently and as part of a team in a fast-paced environment
  • Willingness to learn and adapt to new marketing trends and technologies
  • Proficiency in Spanish or French is a plus

Responsibilities

Social Media:

  • Support the Senior Social Media Manager in developing and executing comprehensive social media content and campaigns that align with Grafana Labs’ brand voice — highlighting product innovations, events, community achievements, and industry thought leadership.
  • Assist in publishing and scheduling content across Grafana Labs’ official social media channels (LinkedIn, X, FB, BlueSky, Mastodon, and YouTube).
  • Monitor conversations/interactions on social media and engage with community members across social media channels and relevant sub-Reddit threads.

Amplification:

  • Assist in managing Grafana Labs’ employee advocacy program; develop content for GTM teams and relevant community members, and coordinate with content creators to amplify key messages and announcements.

Media and Influencer Relations:

  • Support the Senior PR Manager with media relations efforts, including proactively pitching stories, podcasts, and bylines; submitting awards; securing press coverage; coordinating interviews with company executives; and building/maintaining relationships with key technology and industry journalists/influencers.
  • Monitor and analyze media coverage, providing regular reports and recommendations for strategic communications improvements.
  • Provide on-site support at company and industry events, including staffing executive and customer interviews.
  • Help manage, schedule, and publish Grafana’s award-winning Big Tent podcast.

Internal Communications:

  • Support internal communications coordination, helping to amplify team achievements and corporate milestones through appropriate internal channels.

Application Instructions

  • Please submit your resume and cover letter through [Link to Application - Placeholder].

Company Information

About Grafana Labs: There are more than 20M users around the world who rely on Grafana Labs’ open-source tools to monitor and analyze their systems. Grafana Labs is committed to building a diverse and inclusive workplace.

  • Benefits: Equity, bonus (if applicable), and other benefits listed on our careers page.

Skills

Media Relations
Social Media
Content Strategy
Communications
Employee Advocacy
Pitching
Monitoring
Analysis
Event Support

Grafana Labs

Observability and monitoring solutions provider

About Grafana Labs

Grafana Labs specializes in observability and monitoring solutions for cloud infrastructure and applications. Its main product, Grafana, is an open-source metrics dashboard that allows users to visualize and analyze data from various sources. This helps businesses monitor the performance and health of their systems in real-time. Grafana Labs serves a wide range of clients, including large enterprises and individual developers, particularly in sectors like technology, finance, healthcare, and retail. Unlike many competitors, Grafana Labs offers both open-source and commercial products, generating revenue through premium features, enterprise support, and managed cloud services. The company's goal is to provide essential tools for monitoring and visualizing data, ensuring that digital services are reliable and efficient.

New York City, New YorkHeadquarters
2014Year Founded
$783.2MTotal Funding
SERIES_DCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
1,001-5,000Employees

Benefits

30 days of paid vacation each year on top of national holidays, parental leave, & sick leave
Health coverage
4% contribution match on our 401(k)
$1,500 learning and development stipend
Udemy subscription
Complimentary subscription to Headspace
Discounts on a wide variety of services, including entertainment, food, and fitness.
Remote Work Option
Global Employee Assistance Program

Risks

Increased competition from Datadog, Dynatrace, and New Relic pressures Grafana to innovate.
Recent critical security vulnerabilities could affect customer trust and adoption.
Rapid regional expansion may strain resources and impact service quality.

Differentiation

Grafana Labs offers a unique open-source observability platform with extensive customization.
The company provides both self-managed and fully managed observability solutions for diverse needs.
Grafana Labs integrates AI to enhance data analysis and monitoring capabilities.

Upsides

Grafana Labs raised $270M, boosting its valuation to over $6 billion in 2024.
The company surpassed $250M in annual recurring revenue with over 5,000 customers.
Expansion into Southeast Asia shows Grafana's commitment to localized cloud services.

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