Digital Media Activation Lead at Accenture

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, Digital MediaIndustries

Requirements

Bachelor’s degree
Minimum 5 years paid media experience or in a media agency role
English proficiency (required for regular interactions with English-speaking stakeholders across Canada)
Preferred Qualifications
Experience with cross-channel media activation across an entire media program
In-platform tactical experience across a variety of media platforms
Strong project management skills and ability to manage multiple responsibilities in a fast-paced environment
Team player who works well both cross-functionally and collaboratively
Organized self-starter with attention to detail and excels at time management
Strong facilitator

Responsibilities

Collaborate on paid media campaigns with media activation teams and lead client conversations to support day-to-day management of campaigns, project scope, timelines, feedback/approvals, etc
Own cross-channel experimentation and guide tactical strategy and testing frameworks across channels, including programmatic (including CTV, audio, native, display, video), search, and paid social
Explore tactical innovation through new partners, targeting strategies, data integrations, or bidding approaches
Mentor, guide, and manage channel leads and their activation teams to build strong campaign roadmaps and optimization best practices
Coordinate deployment of cross-channel digital media tactical strategies, including ownership of final handoff of trafficking requests to activation team
With support from junior team members, monitor cross-channel performance against media KPIs to achieve campaign objectives, recommend budget re-allocation across channels, and guide the team to tactical optimization opportunities for better media performance
Manage weekly internal team and client communication about pacing and performance, communicating performance updates to clients with clarity and consistency
Contribute to annual plans/JBPs with key media partners like Google, Meta, Microsoft, TTD
Recommend testing scenarios to improve budget spend based on MMM observations
Identify platform enhancements or in-platform measurement opportunities in support of business objectives and how to manage performance against media KPIs and lagging measurement KPIs

Skills

Key technologies and capabilities for this role

Digital MediaPaid MediaProgrammaticCTVAudioNativeDisplayVideoSearchPaid SocialMedia ActivationCampaign ManagementAnalyticsVendor ManagementCross-ChannelExperimentation

Questions & Answers

Common questions about this position

What is the employment type for this role?

This is a full-time position.

Is this role remote or does it require office work?

This information is not specified in the job description.

What are the primary responsibilities of the Digital Media Activation Lead?

Responsibilities include collaborating on paid media campaigns, owning cross-channel experimentation, mentoring channel leads, monitoring performance against KPIs, managing client communications, and contributing to annual plans with media partners.

What is the work environment like at Accenture Song?

The role is in a collaborative, instructive, and supportive environment, working side-by-side with seasoned marketers on exciting client initiatives with limitless opportunities.

What experience makes a strong candidate for this role?

Strong candidates have expertise in cross-channel paid media including programmatic, search, and paid social, experience managing teams and vendors, and skills in performance monitoring, optimization, and client communication.

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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