Digital Marketing Specialist at Skechers

Manhattan Beach, California, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Footwear, Apparel, Consumer GoodsIndustries

Requirements

Experience with Salesforce Marketing Cloud (SFMC) or similar email service platforms
Understanding of lifecycle marketing, customer journeys, and A/B testing principles
Strong organizational and project coordination skills
Ability to manage (inferred: multiple tasks in a fast-paced environment, detail-oriented)

Responsibilities

Execute and maintain automated lifecycle journeys (e.g., Welcome, Abandonment, Post-Purchase, Loyalty, Winback)
Update journey content, copy, images, timing, and business rules under direction from the Senior CRM Manager
Build and update emails in Salesforce Marketing Cloud Content Builder, ensuring correct modules, links, and images
Schedule and QA daily email sends, verifying correct audiences, timing, and approvals before deployment
Prepare assets, copy decks, and creative briefs for development teams to implement enhancements or new journeys
Maintain detailed documentation of journey logic, modules, and version control
Collaborate with the Senior CRM Manager to plan and document A/B testing roadmaps across lifecycle programs
Set up and QA test variations in partnership with Creative and Development teams (copy, timing, layout, segmentation, etc.)
Monitor live tests, ensure correct targeting, and compile post-launch results
Analyze findings, identify performance drivers, and maintain a centralized testing log with insights and learnings
Partner with the Creative Admin to ensure timely delivery of creative assets for lifecycle programs
QA all creative elements for business and content accuracy (copy accuracy, link integrity, correct images/modules)
Track creative dependencies and ensure all lifecycle send components are delivered on schedule
Support the Senior CRM Manager in preparing Jira tickets with detailed inputs (copy, screenshots, journey logic, testing notes)
Communicate updates and deliverables across Creative, Development, and Production Support teams
Participate in project check-ins and sprint meetings to represent lifecycle program needs
Conduct weekly health checks on live lifecycle journeys to ensure accuracy and uptime
Monitor and escalate customer experience issues (incorrect messaging, timing gaps) to Production Support
Track bugs or broken logic for resolution while maintaining journey QA documentation
Generate weekly and monthly performance insights for lifecycle programs, including engagement metrics (open rate, CTR), conversion, and unsubscribe trends
Compile A/B test results and performance recaps to support campaign optimization
Partner with Analytics and Senior CRM Manager to surface key learnings and improvement opportunities
Maintain ongoing reports and dashboards that track lifecycle program health and incremental performance

Skills

Key technologies and capabilities for this role

Salesforce Marketing CloudEmail MarketingA/B TestingLifecycle MarketingContent BuilderJourney OptimizationCRMQA TestingCopywritingCreative Briefs

Questions & Answers

Common questions about this position

Is this position remote or does it require office work?

This position is based in Manhattan Beach, CA and requires a hybrid work schedule.

What salary or compensation does this role offer?

This information is not specified in the job description.

What skills are required for the Digital Marketing Specialist role?

Key skills include experience with Salesforce Marketing Cloud Content Builder, executing automated lifecycle journeys like Welcome and Abandonment, A/B testing, and cross-functional collaboration with creative and development teams.

What is the work environment like at Skechers?

This is an ideal opportunity for a detail-oriented marketing professional who thrives in a fast-paced environment and is passionate about creating best-in-class email experiences.

What makes a strong candidate for this Digital Marketing Specialist position?

Strong candidates are detail-oriented marketing professionals passionate about email experiences, with the ability to execute lifecycle journeys, support A/B testing, coordinate creatives, and collaborate cross-functionally in a fast-paced setting.