Digital Marketing Producer at Rockstar Games

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, EntertainmentIndustries

Requirements

5+ years producer/project management experience with digital designers and creative contributors
BA/BS degree
Exceptional verbal and written communication skills
Ability to create, manage and deliver on deadlines with creative designers and other collaborators
Proactive, able to think ahead and identify issues or bottlenecks before they arise in creative production
Creating and handling timelines in project management tools (ex. Monday.com, Asana, Airtable)
Proficient in MS Office (Word, Excel, PowerPoint)

Responsibilities

Partner with team members from Design, Marketing, Product, and Engineering to refine product briefs into execution ready requirements and ambitious project milestones and deadlines
Collaborate with UX and visual designers to transform bold concepts into refined and impactful features
Lead communication between teams on a project, ensuring bi-directional feedback is delivered clearly, concisely, and understood across technical and non-technical collaborators
Create and track work in project management software, ensuring team awareness of and adherence to deadlines
Ensure teams have everything they need to complete projects and deliverables against inflexible delivery dates
Learn the Rockstar brand to uphold creative vision and high-quality standards across all projects

Skills

Digital Marketing

Project Management

Web Content

Social Media

UX Design

Product Requirements

Cross-functional Collaboration

Technical Production

Rockstar Games

Develops and publishes popular video games

About Rockstar Games

Rockstar Games develops and publishes popular video games, focusing on creating immersive experiences for gamers on platforms like Xbox, PlayStation, and PC. Their games, such as "Grand Theft Auto" and "Red Dead Redemption," are known for their engaging storytelling, impressive graphics, and gameplay mechanics. Rockstar generates revenue through game sales, both physical and digital, as well as in-game purchases and downloadable content, which provide ongoing income after the initial sale. They also engage in licensing deals and merchandise related to their game franchises. What sets Rockstar apart from competitors is their commitment to high-quality game development and continuous investment in research to enhance gaming technology. The company's goal is to deliver exceptional gaming experiences that captivate a global audience.

New York City, New YorkHeadquarters

1998Year Founded

$5MTotal Funding

ACQUISITIONCompany Stage

Entertainment, GamingIndustries

1,001-5,000Employees

Benefits

Health Insurance

Company Equity

Performance Bonus

Flexible Work Hours

Risks

Frequent game content leaks could undermine marketing strategies and financial outcomes.

Delayed PC releases, like GTA VI, might frustrate PC gamers and affect sales.

High expectations for GTA VI could lead to backlash if not met.

Differentiation

Rockstar Games develops high-quality, immersive games with strong storytelling and graphics.

The company uses its proprietary Rockstar Advanced Game Engine (RAGE) for game development.

Rockstar Games has a diverse portfolio, including GTA, Red Dead, and Max Payne.

Upsides

Cross-platform play and cloud gaming trends enhance Rockstar's game accessibility.

User-generated content and modding communities extend game lifecycles and engagement.

AI integration in games enhances NPC behavior and immersive experiences.

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