Paid Search Manager
Wpromote$72,500 - $85,000/year
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Digital Marketing, AdvertisingIndustries
Requirements
Candidates should possess solid experience in programmatic advertising and paid search campaign management, with hands-on experience using Google Ads, Microsoft Ads, DSPs, and ad-serving platforms. They should have a strong knowledge of the digital advertising ecosystem, both locally and globally, with an emphasis on SEM, programmatic display, and their roles in customer engagement. Advanced proficiency in Google Sheets and Slides is required for analyzing campaign performance and presenting insights clearly, and exceptional analytical skills are needed to work with large data sets and derive actionable insights.
Responsibilities
The Digital Marketing Manager will drive planning, executing, and optimizing programmatic and paid search campaigns across platforms, focusing on customer acquisition and lifecycle engagement, ensuring cohesive strategy across Display, Video, and Search. They will build, manage, optimize, and troubleshoot diverse programmatic and SEM campaigns across the marketing funnel, leveraging market-leading DSPs, Google Ads, and Microsoft Ads to achieve Fullscript’s growth goals. The role involves analyzing large data sets to pull meaningful insights related to campaign performance and providing actionable recommendations to optimize results, as well as collaborating with internal teams and external partners to ensure campaign success. Furthermore, the manager will play a key role in driving Fullscript’s digital advertising strategy, refining processes, and contributing to Fullscript's growth objectives, overseeing budget management, spend delivery, and margin tracking, while also developing and maintaining strong relationships with external partners and clients.
Skills
Programmatic Technology
Display Advertising
Paid Search
Search Engine Marketing (SEM)
Demand-Side Platforms (DSPs)
Google Ads
Microsoft Ads
Campaign Management
Data-Driven Optimization
Cross-Functional Collaboration
Fullscript
Platform for managing supplement plans
About Fullscript
Fullscript provides a platform for healthcare practitioners to create and manage supplement plans for their patients. The platform simplifies the workflow for health professionals, allowing them to personalize treatment plans with custom protocols and features. It serves over 70,000 practitioners, including doctors and nutritionists, and operates in a two-sided market by selling high-quality supplements directly to patients or in-office, with prices set by the practitioners. Fullscript also offers educational resources to help patients adhere to their supplement plans, including infographics, handouts, and an award-winning blog covering various wellness topics. The company's goal is to improve patient outcomes and make wellness more affordable through better support and resources for both practitioners and patients.
Ottawa, CanadaHeadquarters
2011Year Founded
$265.7MTotal Funding
LATE_VCCompany Stage
Education, Healthcare, Consumer GoodsIndustries
501-1,000Employees