Digital Marketing Manager, Paid Advertising and Search
UserTestingSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Cryptocurrency, Financial Services, Marketing & AdvertisingIndustries
Requirements
Candidates should possess a Bachelor’s degree in marketing, business, data science, or a related field, along with 8+ years of related experience in a fast-paced working environment. They must have strong data analysis experience, including advanced Excel skills and an in-depth understanding of ROI, expert-level experience in Google Ads, Google Search Console, Google My Business, Google Analytics, Data Studio, or equivalent tools, and proficiency with JavaScript, CSS, and/or HTML.
Responsibilities
The Digital Marketing Manager will directly manage Bitcoin Depot’s Google Ads strategy and campaigns, managing a multi-million dollar annual budget, and will direct the operations of paid media platforms such as Meta, Twitter, and LinkedIn. They will also build, update, and manage the company’s website and other web properties, manage external agencies and relationships with IT, plan and execute outbound marketing automation campaigns, optimize landing pages and user funnels, continuously benchmark and evaluate SEO performance, drive improvements in rankings, and brainstorm new growth strategies.
Skills
Google Ads
Google Search Console
Google My Business
Google Analytics
Data Studio
WordPress
JavaScript
CSS
HTML
Excel
Data Analysis
ROI Analysis
SQL
Power BI
Tableau
Salesforce Marketing Cloud
Microsoft Office
Google Suite
Slack
Bitcoin Depot
Converts cash to Bitcoin via kiosks
About Bitcoin Depot
Bitcoin Depot specializes in converting cash into Bitcoin, making it easier for cash users to access the digital financial ecosystem. The company operates over 7,000 Bitcoin kiosks and ATMs across the United States and Canada, allowing users to quickly and securely exchange cash for Bitcoin. Additionally, Bitcoin Depot offers the BDCheckout service, enabling customers to fund their Bitcoin wallets at checkout counters in over 6,000 retail locations. For online transactions, users can buy Bitcoin using debit or credit cards through a partnership with Simplex. Bitcoin Depot differentiates itself from competitors by focusing on cash users, including those without easy access to traditional banking services, and providing multiple convenient channels for cash conversion. The company's goal is to bridge the gap between cash and digital currency, making Bitcoin accessible to a diverse clientele.
Key Metrics
Atlanta, GeorgiaHeadquarters
2016Year Founded
IPOCompany Stage
Fintech, Crypto & Web3Industries
51-200Employees