Digital Marketing Manager

Position Overview

• Location Type: Primarily Remote (Potential for Atlanta, GA travel)
• Job Type: Full-Time
• Salary: Not specified (Details to be discussed)

The Digital Marketing Manager (DMM) will be responsible for maintaining Bitcoin Depot’s B2C Paid Media/Google Ads campaigns and strategy, our online presence, and managing digital marketing campaigns. This role requires a hands-on individual with recent experience in website updates, SEO improvements, and A/B testing. The DMM should possess a strong understanding of current marketing tools and marketing automation platforms. This is a great opportunity for a goal-driven, experienced digital marketer with a passion for cryptocurrency.

Company Information

Bitcoin Depot (bitcoindepot.com) is the world’s leading cryptocurrency ATM network, based in Atlanta, GA. We are rapidly expanding and currently trade on the NASDAQ under the ticker symbol BTM. We are proud to be an Atlanta Journal-Constitution Top Workplace for 2021 and 2022, the ink 5000, and have been recognized on the ACG Georgia Fast 40 list for two consecutive years. We operate a network of thousands of BTM and BDCheckout locations.

Requirements

• Bachelor’s degree in marketing, business, data science, or a related field
• 8+ years of related experience in a fast-paced working environment
• Strong data analysis experience, including advanced Excel skills and an in-depth understanding of ROI
• Expert-level experience in Google Ads, Google Search Console, Google My Business, Google Analytics, Data Studio, or equivalent tools
• Experience with WordPress or other CMS platforms
• Proficiency with JavaScript, CSS, and/or HTML

Strongly Preferred Qualifications

• Experience with Microsoft Office, Google Suite, and Slack
• SQL, Power BI, or Tableau experience
• Experience managing vendor partner relationships
• Excellent writing and presentation skills
• Experience with Salesforce Marketing Cloud or similar platforms

Responsibilities

• Directly manage Bitcoin Depot’s Google Ads strategy and campaigns. Manage a multi-million dollar annual budget.
• Direct the operations of our strategy and campaigns of Meta, Twitter, LinkedIn, and other relevant paid media platforms.
• Build, update, and manage the company’s website and other web properties. Manage external agencies and relationships with IT in obtaining infrastructure support.
• Plan and execute multiple concurrent outbound marketing automation campaigns.
• Optimize landing pages and user funnels.
• Continuously benchmark and evaluate our SEO performance against competitors and our own historical performance. Drive improvements in our rankings.
• Brainstorm new and creative growth strategies.
• Utilize strong analytical skills.

Application Instructions

• Please submit your resume and cover letter to [Insert Application Email Address or Link Here].