Digital Marketing Manager

Stamford, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, Biotechnology, E-commerceIndustries

Requirements

Candidates should have 2+ years of experience in working with Google Ads or DV360, ideally with YouTube being a substantial part – either from an agency or an in-house team, strong project management, organizational, and communication skills, with excellent attention to detail, capability of balancing urgent priorities with strategic long-term objectives, natural collaboration and bridge-building skills; experience working with individuals of varying fields: creative, production, analytics etc., experience with running & analyzing Social-first content across YouTube Shorts, Reels and TikTok is a plus, experience in working with and analyzing Brand lift and Reach & Frequency reports is a plus, experience from Meta, TikTok, PPC and Display is a plus, and a strategic individual with a hands-on approach to execution.

Responsibilities

The Digital Marketing Manager will manage and support paid media activities and brand campaigns across United States and Canada – predominantly video on YouTube (via Google Ads), with potential involvement in Meta and TikTok as a supporting function, collaborate with the North American Brand Marketing team to align strategies, messages, creatives, and important metrics, run campaign tests, analyze data, and leverage insights for optimization, develop clear, insightful performance reports across platforms, and regularly communicate findings and optimization strategies to collaborators and team members, contribute as part of a global Performance marketing team, sharing insights, best practices and being involved in understanding the relevant digital marketing developments in our other regions, and keep up with the latest Digital marketing trends.

Skills

Digital Marketing

Paid Media

Brand Campaigns

YouTube Ads

Google Ads

Meta Ads

TikTok Ads

Data Analysis

Performance Reporting

Campaign Optimization

Marketing Strategy

KAYAK

Travel search engine for flights and hotels

About KAYAK

KAYAK is a travel search engine that assists users in planning and managing their travel experiences. It provides a platform for searching flights, hotels, rental cars, and vacation packages, catering to individual travelers, families, and business professionals. KAYAK aggregates information from numerous travel sites, allowing users to compare prices and options in one place, making it easier to find the best deals. The company earns revenue through advertising and referral fees when users book services through its platform. KAYAK also offers premium features like fare alerts and price forecasts to enhance user experience. With a user-friendly design and flexible travel options, KAYAK aims to simplify the travel planning process for a global audience.

Stamford, ConnecticutHeadquarters

2004Year Founded

$237.3MTotal Funding

ACQUISITIONCompany Stage

Consumer Software, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Wellness

Social Life

Education

Flexible Hours and Happier Days

Risks

Competitors like Expedia are advancing AI features, potentially outpacing KAYAK's technology.

KAYAK missed acquiring ITA Software, now a key asset for Google Flights.

Booking Holdings' loyalty program expansion could threaten KAYAK's customer retention.

Differentiation

KAYAK aggregates data from multiple travel sites for comprehensive price comparisons.

KAYAK offers unique tools like price forecasts and flexible travel options.

KAYAK manages a diverse portfolio of metasearch brands globally.

Upsides

KAYAK's integration with Blockskye enhances secure payment processing for business clients.

Growing solo travel trends offer KAYAK opportunities to tailor specific travel packages.

KAYAK's data shows increased demand for long-haul trips, especially to Asia.

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