Digital Marketing Manager
LaunchDarkly90,000 - 145,000 USD/year
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Cannabis, Fintech, B2B Platform, Marketing & AdvertisingIndustries
Requirements
The Digital Marketing Manager should possess approximately five years of experience in developing and executing integrated marketing campaigns, demonstrating success in growth marketing, performance marketing, and customer acquisition across diverse segments and markets. They should have expertise in content strategy and tactics, including various content forms and placements to nurture leads through the customer journey, as well as experience building customer journeys in partnership with Product/Engineering and facilitating progress via lifecycle campaigns. Strong digital channel and tooling knowledge, including Web, SEO, SEM, Social, Email, and Events/Webinars, is required, along with the ability to connect them across the customer journey and understand the vendor landscape. Experience in B2B technology and/or the cannabis industry is also necessary.
Responsibilities
As a Digital Marketing Manager, you will be responsible for building, delivering, and measuring B2B integrated marketing campaigns to increase engagement and awareness with prospects and customers. This includes championing the customer experience, developing campaigns that shepherd customers through a delightful journey, and working closely with the Sales organization to equip them with the right tools to connect with leads and grow their books of business. You will also be responsible for proactive driving and ownership, taking initiative to find simple paths forward, continuously testing your work to generate improvements, and regularly adapting and reprioritizing your work based on market dynamics, as well as providing reporting and analytics to demonstrate the impact of your deliverables on revenue.
Skills
Growth Marketing
Performance Marketing
Customer Acquisition
Content Strategy
Content Creation
Marketing Campaigns
Data Analysis
Digital Marketing Tools
LeafLink
Wholesale platform for cannabis commerce
About LeafLink
LeafLink operates as a wholesale platform in the cannabis industry, connecting retailers, brands, and distributors. It provides e-commerce tools that facilitate efficient order management, allowing businesses to send and receive orders seamlessly. The platform features user-friendly dashboards for tracking order status and includes messaging tools to enhance communication among users. LeafLink serves a diverse clientele, offering brands and distributors access to a network of licensed retailers along with order management and reporting tools, while retailers can shop from multiple brands in one place at no cost. With a significant market presence, managing over 52% of US wholesale cannabis and supporting more than 12,000 companies, LeafLink helps businesses manage over $4.5 billion in orders each year. The company's goal is to optimize the cannabis supply chain and provide resources that promote understanding and growth within the industry.
Key Metrics
New York City, New YorkHeadquarters
2016Year Founded
$222.8MTotal Funding
SERIES_DCompany Stage
Food & Agriculture, Consumer SoftwareIndustries
201-500Employees