Digital Marketing Manager at Redaptive

Denver, Colorado, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, TechnologyIndustries

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field
5+ years of experience in digital marketing, with a strong focus on marketing operations, website management, and performance marketing
Hands-on experience managing paid media campaigns (Google Ads, LinkedIn Ads, retargeting, display)
Strong knowledge of SEO, CRO, and website optimization best practices
Proficiency in ABM platforms (Demandbase, 6sense, ZoomInfo, Terminus) and marketing automation tools (HubSpot)
Ability to analyze data, generate insights, and translate findings into actionable strategies
Strong project management skills and ability to work cross-functionally with sales and marketing teams
Experience with AI-powered marketing tools for campaign optimization is a plus
Experience with HTML is also a plus

Responsibilities

Develop and execute data-driven digital marketing strategies across paid media, SEO, social, and email to drive engagement and lead conversion
Own and optimize digital channels, ensuring alignment with company goals and marketing objectives
Collaborate with sales to align digital strategies with account-specific sales objectives
Develop email and nurture campaigns
Lead website enhancements, focusing on user experience (UX), conversion rate optimization (CRO), and SEO best practices to improve organic search rankings and lead generation
Manage internal project coordination and act as the primary liaison with third-party web developers
Oversee a full website redesign project, ensuring strategic alignment with brand and business goals with support from marketing leadership
Continuously analyze and optimize website performance to enhance user engagement and lead conversion
Support the future state of marketing with AI best practices, including optimizing content for recognition in AI tools (Digital AI content)
Partner with the Marketing Operations team to optimize marketing automation, CRM integrations, and lead management processes
Use analytics tools (Google Analytics, HubSpot, CRM platforms) to measure ROI, optimize digital spend, and improve conversion rates
Track and report on digital marketing performance, providing insights and recommendations for continuous improvement
Work with content creators to develop account-specific landing pages, personalized email sequences, and targeted digital ads
Manage and optimize paid and organic social media strategies to increase engagement and visibility among key accounts
Execute account-based advertising campaigns on LinkedIn and other relevant platforms

Skills

Digital Marketing

SEO

Paid Media

Social Media

Email Marketing

Demand Generation

B2B Marketing

Website Management

CRO

Data Analytics

AI Marketing Tools

Marketing Operations

Redaptive

Energy-saving solutions for commercial real estate

About Redaptive

Redaptive offers Energy as a Service (EaaS) by funding and installing energy-saving and energy-generating equipment for large organizations, mainly in commercial real estate. Their model allows clients to avoid upfront costs and repay through savings from reduced energy consumption. A unique aspect of Redaptive is its proprietary Data as a Service (DaaS) platform, which provides real-time data on energy usage for better monitoring and optimization. The company's goal is to transform how buildings consume resources, benefiting both the environment and financial performance.

Denver, ColoradoHeadquarters

2014Year Founded

$512.1MTotal Funding

LATE_VCCompany Stage

Data & Analytics, EnergyIndustries

201-500Employees

Benefits

Equity plan participation

Company-subsidized benefits: medical, dental, vision, life insurance

Flexible Spending Accounts: healthcare and dependent care

6% 401(k) match with immediate vesting

Flexible Time Off

Risks

Increased competition from emerging EaaS providers may impact market share.

Reliance on third-party financing could delay project implementations.

Rapid expansion may strain operational resources and lead to inefficiencies.

Differentiation

Redaptive offers a unique Energy-as-a-Service model with upfront cost financing.

Their proprietary Data-as-a-Service platform provides real-time energy usage data.

Redaptive's solutions help clients overcome capital and contractual barriers efficiently.

Upsides

Redaptive secured $100M to accelerate global decarbonization initiatives in 2024.

The company expanded its Denver headquarters, reflecting significant growth potential.

Redaptive's innovative metering program won a Top Project of the Year Award in 2024.

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