[Remote] Digital Marketing Coordinator at CSC Generation

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Part TimeJob Type

UnknownVisa

E-commerce, RetailIndustries

Requirements

Candidates should have 3+ years of experience in digital marketing, content coordination, or publishing. Strong attention to detail with a focus on content accuracy, brand alignment, and consistency is required. The ability to multitask and manage competing priorities in a fast-paced, collaborative environment is essential. A balance of creativity and an analytical mindset, with the ability to interpret performance data, spot trends, and recommend changes, is necessary. Proficiency with Content Management Systems (CMS) and collaboration tools is required, and experience with design or analytics platforms is a plus. Familiarity with AI-driven marketing tools is also a plus.

Responsibilities

The Digital Marketing Coordinator will manage and publish engaging content across web, email, and social channels to maintain brand consistency. They will audit, edit, and standardize creative assets, copy, and metadata to ensure a seamless customer experience. This role involves monitoring campaign performance metrics, adjusting strategies to maximize results, and maintaining content calendars and dashboards. The coordinator will work closely with marketing, creative, and merchandising teams to support campaigns, product launches, and promotions. They will also provide insights and recommendations to refine creative strategy and coordinate asset delivery during peak promotional periods. Additionally, the role includes exploring and contributing to the adoption of AI tools in digital marketing.

Skills

Digital Marketing

Content Management

Social Media Marketing

Email Marketing

Campaign Management

Content Calendar Management

Data Analysis

Copywriting

Metadata Management

Collaboration

Project Management

Customer Experience

CSC Generation

Acquires and revitalizes struggling retail brands

About CSC Generation

CSC Generation specializes in acquiring and revitalizing struggling retail brands to make them profitable. The company identifies underperforming brands with potential and integrates them into its operating platform, which includes technology, skilled personnel, and efficient processes. This approach has allowed CSC Generation to successfully transform several well-known brands, such as DirectBuy and Sur La Table, into profitable ventures. The company generates revenue through the sales of products from its portfolio, which features over 325,000 items and attracts around 10 million monthly page views. Unlike many competitors, CSC Generation focuses on "unsexy" opportunities—brands that others might overlook but have significant turnaround potential. The goal of CSC Generation is to drive growth and profitability for the brands it acquires, ultimately enhancing the customer experience and increasing sales.

Merrillville, IndianaHeadquarters

2016Year Founded

$107.6MTotal Funding

SERIES_ECompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Risks

Increased competition may lead to higher acquisition costs for CSC Generation.

Operational challenges in integrating new brands like Backcountry could affect performance.

Economic downturns could reduce consumer spending, impacting CSC's profitability.

Differentiation

CSC Generation specializes in acquiring and revitalizing struggling retail brands.

The company integrates brands into its platform to drive growth and profitability.

CSC Generation identifies 'unsexy' opportunities with significant potential for turnaround.

Upsides

CSC Generation's acquisition of Backcountry expands its consumer-centric brand portfolio.

The rise of AI-driven personalization can enhance CSC's customer engagement and conversion rates.

Direct-to-consumer models offer CSC increased profitability by cutting out intermediaries.

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