Digital Experience Merchandising Associate Manager - Arby's at Inspire

Atlanta, Georgia, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Restaurant, Quick Service Restaurant, MarketingIndustries

Requirements

Bachelor’s degree in marketing, Business, Digital Media, or a related field
3+ years of experience in digital marketing, CRM, or ecommerce merchandising
Strong understanding of omnichannel customer journeys and content strategy
Experience managing campaigns across email, push, SMS, web, and app platforms
Comfortable collaborating with data, analytics, and product teams to drive measurable results
Excellent project management and communication skills
Ability to think both strategically and execute tactically in a fast-paced environment
Experience with enterprise CRM or marketing automation platforms
Availability to travel up to 10%

Responsibilities

Support the digital content strategy and execution across email, push, SMS, web, and app to drive sales and engagement
Develop and manage digital merchandising calendars aligned with brand campaigns, loyalty initiatives, and new product launches
Ensure consistent and compelling storytelling across all digital channels to support both short-term transactions and long-term CLV
Partner with creative to develop assets that enhance the guest journey and reflect the brand voice
Monitor key metrics (acquisition, CTR, conversion rate, average check, loyalty engagement) and make data-driven recommendations
Conduct A/B tests to continually improve content, offers, and placements across digital channels
Partner with analytics to deliver post-campaign readouts and actionable insights
Work closely with cross-functional teams, including brand marketing, integrated marketing, analytics, IT, and product teams to align with brand campaigns, use performance data and audience insights to refine digital experiences and optimize content across channels
Collaborate with the CRM enterprise team to define segmentation, targeting, and personalization strategies that increase conversion and loyalty participation
Project manage the creative team to ensure deliverables, specs, and timelines are met including brief development and content execution
Provide regular updates to the Senior Manager on project progress, challenges, and results
Participate in test-and-learn initiatives to optimize owned strategies and performance
Stay informed about industry trends and competitor activities to identify potential opportunities for improvement

Skills

Key technologies and capabilities for this role

Digital MerchandisingContent StrategyCRMEmail MarketingPush NotificationsSMS MarketingA/B TestingAudience SegmentationPersonalizationAnalyticsLoyalty Programs

Questions & Answers

Common questions about this position

What qualifications and experience are required for this role?

Candidates need a Bachelor’s degree in marketing, Business, Digital Media, or a related field, plus 3+ years of experience in digital marketing, CRM, or ecommerce merchandising. Required skills include a strong understanding of omnichannel customer journeys and content strategy, and experience managing campaigns across email, push, SMS, web, and app platforms.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this role remote or does it require office work?

This information is not specified in the job description.

What teams will I work with in this role?

You'll work as part of the Digital Guest Experience team, reporting to the Senior Manager of Loyalty, and collaborate closely with cross-functional teams including brand marketing, integrated marketing, analytics, IT, product teams, CRM enterprise team, and creative team.

What makes a strong candidate for this Digital Experience Merchandising Associate Manager role?

Strong candidates will have 3+ years in digital marketing, CRM, or ecommerce merchandising, experience with omnichannel campaigns across email, push, SMS, web, and app, and comfort collaborating with data, analytics, and product teams.

Inspire

Provides renewable energy subscription services

About Inspire

Inspire provides renewable energy solutions through a flat rate subscription model. Customers can easily switch to 100% renewable energy with a low monthly price, which remains consistent without the fluctuations typical of traditional energy bills. This subscription service is designed for environmentally conscious consumers who want to support clean energy sources. Inspire stands out from competitors by offering a straightforward and predictable pricing structure, along with highly regarded customer service that emphasizes clear and personable interactions. The company's goal is to positively impact the environment by combating climate change and promoting clean air initiatives.

Santa Monica, CaliforniaHeadquarters

2014Year Founded

$8MTotal Funding

SERIES_ACompany Stage

Energy, Consumer GoodsIndustries

51-200Employees

Benefits

Comprehensive health plans

401k matching

Training & development

Flexible PTO

Wellness days

Paid parental leave

Risks

Increased competition could erode Inspire's market share.

Potential changes in government subsidies may impact Inspire's pricing model.

Rising operational costs could force Inspire to increase subscription fees.

Differentiation

Inspire offers a flat rate subscription for 100% renewable energy.

Customers can switch to Inspire's service in less than two minutes.

Inspire is known for excellent customer service and clear communication.

Upsides

Growing consumer interest in sustainable living boosts demand for Inspire's services.

Advancements in battery storage enhance Inspire's renewable energy reliability.

Government incentives for renewable energy adoption make Inspire's model more appealing.

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