Digital Campaign Manager at Nike

Surry Hills, New South Wales, Australia

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Media, AdvertisingIndustries

Requirements

Prior experience in digital advertising operations, ideally in a senior campaign management or trafficking role
Strong, comprehensive understanding of both direct sales and programmatic advertising channels
Proven ability to troubleshoot complex ad delivery issues and provide timely solutions
Exceptional collaboration and communication skills for liaising with sales, technical teams, and external stakeholders
Ability to conduct effective training sessions and clearly document operational processes
Experience with providing strategic pre-sale support, including forecasting and product recommendations
Proactive approach to exploring new ad formats and assisting in their integration to increase revenue

Responsibilities

Support the Direct sales team with forecasting, setup, creative trafficking, reporting, and campaign optimisation
Provide essential pre-sale support, including product recommendations and strategic insights for programmatic and direct deals
Monitor and manage non-guarantee programmatic campaigns, offering analysis to sales for performance and revenue optimisation
Act as the primary escalation point for troubleshooting complex ad delivery issues across all platforms
Collaborate closely with internal teams and external vendors to drive product innovation and revenue strategies
Conduct regular training sessions for the commercial team to enhance product knowledge and operational best practices
Assist in maintaining and improving internal/external process documentation and platform management

Skills

Digital Advertising

Campaign Management

Programmatic Advertising

Direct Sales

Forecasting

Creative Trafficking

Reporting

Campaign Optimisation

Inventory Management

Troubleshooting

Ad Delivery

Performance Analysis

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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