Designer at Critical Mass

San Jose, California, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, CommunicationIndustries

Requirements

Strong knowledge of brand guidelines and visual design principles
2+ years of experience designing email templates and client-facing presentation decks
Skilled in digital asset management and photography libraries
Proficiency in Microsoft Office Suite, especially Excel and PowerPoint
Creative thinker with the ability to innovate within structured templates
2+ years of experience in advertising agencies, digital agencies, design agencies, and/or startups
English Proficiency (B2+ reading, writing, and conversation)
Strong design portfolio including pieces for international clients
Experience working with design teams in at least 2 of these areas: on print, visual design, digital marketing, social media, illustration and motion areas, preferably for international clients and global brands
Extensive knowledge of Photoshop, Illustrator, InDesign, and Figma
Understanding of CMS and frameworks such as: Bootstrap, Foundation, Umbraco, Wordpress, AEM or any others
Understanding of interactivity and animation principles and best practices
Understanding of visual design principles, trends, and systems
Solid understanding of UX principles, trends and theory
Understanding of digital marketing, online advertising and business strategy concepts
Knowledge of productivity tools: MS Office (Word, Excel, Outlook), remote collaboration tools (Slack, Zoom, Drive, Box, Paper, Evernote)

Responsibilities

Design email campaigns, ensuring adherence to brand guidelines
Create and adapt email templates for different brands
Develop presentation decks to showcase results, insights, and new creative ideas to clients
Assist in creating visual designs that align with campaign objectives
Manage and organize digital assets, including photography libraries
Work with Microsoft software, including Excel and PowerPoint, to support design deliverables
Contributes on visual design projects in the following areas: Print, Marketing Campaign, Social Media, Motion and Illustration
Provides reliable quality assurance on all visual design deliverables. Anticipates issues and flags situations that might impact quality or delivery success
Participates in calls and client meetings, handles IM and e-mail communication. Presents work during internal presentations
Communicates effectively with design team members, project managers and design leads
Thinks creatively and justify concepts to team members and Design Leads
Understands and applies the design thinking cycle to projects when is appropriate
Balances strategic development with client objectives
Stays up to date with recent design trends and new technologies
Builds and maintains a rapport with creative team, project managers and developers

Skills

Email Design

Presentation Design

Brand Consistency

Visual Design

Microsoft PowerPoint

Microsoft Excel

Print Design

Marketing Campaign Design

Social Media Design

Motion Design

Illustration

Design Thinking

Client Communication

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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