Demand Generation Specialist - TOF Paid Media at Vonage

Wrocław, Lower Silesian Voivodeship, Poland

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, UCaaS, CCaaS, Cloud CommunicationsIndustries

Requirements

5–8 years of experience in B2B demand generation or paid media roles, ideally in SaaS, UCaaS, or CCaaS industries
Hands-on experience managing display, social, video, programmatic, and other TOF paid media channels
Proven ability to manage vendor relationships, including agencies and technology partners
Strong experience with campaign execution, QA, reporting, and analytics
Proficiency with Adobe (Creative/Experience Cloud), LinkedIn Campaign Manager, 6sense, Tableau, and Monday.com
Data-driven mindset, comfortable optimizing campaigns based on performance metrics
Strong project management and organizational skills, with ability to execute multiple campaigns simultaneously
Excellent communication and collaboration skills across internal teams and external partners

Responsibilities

Plan, execute, and optimize top-of-funnel paid media campaigns, including display advertising (programmatic, retargeting, banner ads), social media paid campaigns (LinkedIn, Meta, X/Twitter, TikTok, etc.), video advertising (YouTube, connected TV), and emerging TOF paid channels as appropriate
Manage vendor relationships and partnerships, including briefing, onboarding, campaign setup, execution, and performance reviews
Ensure campaign quality and accuracy (QA) across all creative, targeting, tracking, and reporting setups
Monitor performance and optimize campaigns to improve reach, engagement, and cost per acquisition metrics
Develop reporting and dashboards to measure TOF campaign impact on awareness, engagement, and contribution to pipeline
Collaborate with campaigns and demand gen teams to align TOF campaigns with overall account strategies and multi-touch buyer journeys
Support continuous improvement by testing new channels, tactics, and creative approaches to drive top-of-funnel results

Skills

Display Advertising

Programmatic

Retargeting

Banner Ads

LinkedIn Ads

Meta Ads

Twitter Ads

TikTok Ads

YouTube Ads

Connected TV

Vendor Management

Campaign Optimization

Reporting

Analytics

Dashboards

Vonage

Cloud-based communication services for businesses

About Vonage

Vonage provides cloud-based communication services to businesses of all sizes, from small startups to large enterprises. Its main offering is the Communications Platform as a Service (CPaaS), which allows companies to integrate voice, messaging, video, and data capabilities directly into their applications and processes. This integration helps businesses enhance customer engagement and streamline internal communications. Additionally, Vonage offers Unified Communications as a Service (UCaaS), which combines various communication tools into one platform, and Contact Center as a Service (CCaaS), which focuses on advanced customer service solutions. Unlike many competitors, Vonage operates on a subscription-based model, supplemented by usage-based fees, ensuring a steady income while allowing flexibility for clients. The goal of Vonage is to modernize communication infrastructure for businesses across various industries, improving their operational efficiency and customer service.

Holmdel Township, New JerseyHeadquarters

2001Year Founded

$361.9MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Remote Work Options

Hybrid Work Options

Risks

Leadership changes may disrupt strategic continuity at Vonage.

Regulatory pressures in India could challenge the Airtel partnership.

Adoption hurdles may slow the transition from SMS to Rich Communications Services.

Differentiation

Vonage offers a flexible portfolio of cloud-based communication applications and APIs.

The company provides CPaaS, UCaaS, and CCaaS solutions for diverse business needs.

Vonage's subscription and usage-based revenue model ensures financial stability and growth.

Upsides

Increased demand for integrated communication solutions boosts CPaaS and UCaaS markets.

Partnership with Airtel Business opens opportunities in the growing Indian market.

Collaboration with SAP enhances Vonage's competitive edge in AI-driven solutions.

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