Demand Generation Specialist at Gong.io

San Francisco, California, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Technology, Revenue TechnologyIndustries

Requirements

2+ years of experience in B2B marketing, with a focus on demand generation in a SaaS environment
Familiarity with marketing and sales technologies, including Marketo, Salesforce, Sendoso, and other relevant tools (a plus)
Strong ability to analyze campaign performance metrics to drive improvements in marketing strategies
Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally
Strong project management skills with the ability to drive multiple projects end-to-end
Extremely data-driven; committed to experimenting until you see measurable results
Strong writing skills and experience creating content for email, webinars, or web pages
Bachelor’s degree in Marketing, Business, or a related field
Curiosity and a desire to learn (Growth Mindset)

Responsibilities

Drive pipeline impact – Help achieve demand generation goals by creating and executing campaigns that will drive leads, MQLs, and pipeline
Experiment – Run data-driven experiments to uplevel campaigns and processes
Create campaigns-in-a-box – Turn successful campaign experiments into repeatable programs, increasing team efficiency and impact
Execute webinar, direct mail, and email campaigns – Project manage and execute these campaigns end-to-end to generate pipeline and accelerate opportunities
Campaign impact analysis – Measure campaign performance and generate data-driven insights to improve future campaign performance
Enable Sales – Partner with Sales and SDRs on campaigns to maximize impact and drive open opportunities
Personalization at scale – Use AI tools to personalize campaigns at scale

Skills

Key technologies and capabilities for this role

Demand GenerationMarketoSalesforceSendosoCampaign ManagementEmail CampaignsWebinar ExecutionDirect MailCampaign AnalysisB2B MarketingSaaS MarketingAI PersonalizationMarketing Operations

Questions & Answers

Common questions about this position

What benefits does Gong offer?

Gong offers medical, dental, and vision plans, a flexible wellbeing fund stipend, mental health benefits with covered therapy and coaching, a 401(k) program, and an education and learning stipend for personal growth.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What are the key qualifications for the Demand Generation Specialist role?

Candidates need 2+ years of B2B marketing experience focused on demand generation in SaaS, strong analytical and project management skills, excellent communication, data-driven mindset, copywriting skills, and a Bachelor’s degree in Marketing, Business, or related field.

What is the salary for this position?

This information is not specified in the job description.

What makes a strong candidate for this role?

A strong candidate has 2+ years in B2B SaaS demand generation, excels in data-driven experimentation, project management, analytics, copywriting, and cross-functional communication, plus familiarity with tools like Marketo and Salesforce, and a growth mindset.

Gong.io

Revenue intelligence platform for customer interactions

About Gong.io

Gong provides a platform focused on revenue intelligence, which helps businesses capture and analyze customer interactions. The platform uses artificial intelligence to integrate various customer communications into one system, allowing companies to gain insights that inform their decision-making and enhance revenue growth. Gong caters to a wide array of clients, including sales, marketing, and customer success teams across different industries. Its subscription-based model allows organizations to pay for access to the platform, with pricing tiers based on user count and desired features. The main goal of Gong is to support businesses in optimizing their go-to-market strategies by delivering actionable insights derived from customer data.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$570.1MTotal Funding

SERIES_ECompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Mental health support resources

Weekly wellness events

Work from home stipend

Generous vacation days

Quarterly recharge company shutdowns

Parental leave

Employee equity

Retirement savings & financial coaches

Commuter & parking benefits

Training & learning programs

Monthly lunch & learns

Mentor & buddy programs

Risks

Increased competition from Highspot and Seismic may pressure Gong's market share.

Rapid market growth could attract new entrants, impacting Gong's growth trajectory.

Challenges in measuring AI success may affect customer retention and acquisition.

Differentiation

Gong's platform integrates all customer interactions into a single system for better insights.

The company uses proprietary AI to analyze customer interactions, enhancing decision-making.

Gong's subscription model offers tiered access based on user numbers and functionality.

Upsides

Gong's integration with ChurnZero enhances customer success management with AI-driven insights.

The company's inclusion in Forbes Cloud 100 highlights its market leadership and innovation.

Gong's 'Ask Anything' solution boosts win rates by 26%, enhancing revenue team efficiency.

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