Demand Generation Manager at First American

Santa Ana, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Real Estate, Financial ServicesIndustries

Requirements

5–7 years in demand generation, campaign management, or performance marketing in enterprise or multi-division organizations
Proven ability to design and execute integrated, multi-channel campaigns
Strong analytical skills, with experience tracking and reporting on campaign KPIs
Highly organized and proactive—able to manage multiple stakeholders and competing priorities
A growth-oriented marketer who thrives in a culture of testing, learning, and optimization
Fluency with core performance marketing platforms and tools, including: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics (GA4), attribution and reporting platforms, Salesforce Marketing Cloud, HubSpot (or equivalent), project management and campaign orchestration tools
Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing
Experimental: Naturally curious; makes data-driven decisions in a timely manner to solve problems and propose ideas
Forward thinking: Demonstrates a continuous improvement mindset, respecting the past while remaining flexible and open to new ideas and driving transformation
Acts like an owner: Keeps the big picture in mind while managing the inputs daily to achieve intentional outcomes. Holds accountability in the highest regard and instills others to follow suit. Translates results into digestible information

Responsibilities

Translate divisional marketing priorities into scalable demand generation programs
Build campaign briefs with clear objectives, target audiences, offers, budgets, and KPIs
Lead integrated campaigns across channels including email, paid media, events, website, and webinars
Partner with divisional marketing leads to prioritize campaign requests against growth opportunities
Collaborate with Brand & Creative, Paid Media, SEO/SEM, Ops, and Analytics teams to ensure campaigns are launch-ready
Serve as the campaign quarterback, driving alignment and execution across multiple stakeholders
Own the campaign lifecycle—from intake and prioritization through launch and optimization—ensuring every program is strategically designed, aligned with divisional priorities, and tied to performance benchmarks
Maintain the testing roadmap, ensuring every campaign has a defined learning agenda
Leverage insights to refine targeting, messaging, and channel mix
Report on campaign impact against pipeline contribution, CAC, and ROI benchmarks

Skills

Demand Generation

Campaign Strategy

Campaign Execution

Email Marketing

Paid Media

Events

Webinars

Cross-Functional Collaboration

Marketing KPIs

Performance Marketing

First American

Provides title insurance and real estate services

About First American

First American provides title insurance, specialty insurance, and various real estate-related services. Their title insurance protects homebuyers and property owners from potential ownership disputes and financial losses related to real estate transactions. The company offers a platform called myFirstAm®, which allows users to access property information, manage orders, and streamline the closing process from any device. Unlike many competitors, First American has a vast database of property data, with over 5.5 billion document images, making it a leading provider of real estate data solutions. The company's goal is to facilitate smooth real estate transactions while ensuring that clients' investments are protected.

Santa Ana, CaliforniaHeadquarters

1889Year Founded

$800.2MTotal Funding

VENTURE_UNKNOWNCompany Stage

Financial Services, Real EstateIndustries

10,001+Employees

Benefits

401k matching

Health, vision, dental insurance

Professional development

Risks

Data breach allegations could harm First American's reputation and lead to legal issues.

Integration of Mother Lode may face challenges and financial risks.

Dependence on digital transformation poses risks if technology advances rapidly.

Differentiation

First American offers comprehensive title insurance and settlement services nationwide.

The company provides a vast database of over 5.5 billion document images.

First American's digital platform, myFirstAm®, enhances real estate transaction efficiency.

Upsides

Acquisition of Mother Lode expands First American's market share in California.

Docutech purchase boosts First American's digital mortgage revenue by 38%.

Growing fintech trends align with First American's digital transformation strategy.

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