Demand Gen Marketing Manager at Logitech

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Marketing, B2BIndustries

Requirements

Demonstrated success in B2B marketing, with experience targeting IT decision-makers with technology and/or enterprise services a plus
Strong track record of designing, executing, and tracking performance of digital marketing programs
Ability to negotiate favorable terms with vendors and agencies, such as pricing, delivery dates, and terms
Development of a deep empathy and understanding of the personas within the buying group of Logitech solutions - where they go to research, whose opinion they value, their pain points, and how to build trust with them
Accountability to own the entire campaign lifecycle from definition and execution to measurement of engagement and return on investment
Vision to proactively anticipate and understand problems and opportunities and present comprehensive and timely solutions
Dexterity in managing multiple projects and prioritizing work with the greatest impact on the business
Confidence to communicate clearly and concisely using the mode (verbal, writing, or video)
Blend analytical rigor with creativity, thrive in a matrixed environment, and bring a deep understanding of how to turn insight into action across the entire funnel

Responsibilities

Develop and execute account-based marketing programs to target and expand key accounts. Build multi-channel plays leveraging digital, content, events, and 1:1 personalization to deepen engagement and accelerate deal velocity
Drive pipeline creation and acceleration through full-funnel demand programs — continuously optimizing based on conversion rates, influenced pipeline, and ROI
Plan, coordinate, and execute integrated programs for North America, including digital, content syndication, events, and incentive campaigns aligned with company priorities
Collaborate with the Global Campaign and Marketing Ops teams to ensure effective database segmentation, lead scoring, and nurture journeys for both inbound and ABM programs
Partner with Sales and Revenue Operations to establish shared goals, dashboards, and reporting cadence on pipeline sourced and influenced
Analyze performance data to provide actionable insights that improve lead-to-opportunity conversion and sales velocity
Manage and allocate the regional demand generation budget efficiently to maximize return and drive predictable pipeline growth
Serve as the primary marketing liaison with the North America Logitech for Business leadership team — ensuring visibility into marketing’s contribution to revenue and growth goals
Act as a subject matter expert for ABM strategy and best practices within the broader Logitech marketing organization
Foster a collaborative, high-performance marketing culture that celebrates experimentation, iteration, and measurable business outcomes

Skills

Key technologies and capabilities for this role

Account-Based MarketingDemand GenerationPipeline ManagementMarketing AutomationLead ScoringDigital MarketingContent SyndicationMarketing OperationsSales EnablementROI AnalysisMulti-Channel CampaignsData-Driven Marketing

Questions & Answers

Common questions about this position

What is the employment type for this role?

This is a full-time position.

Is this role remote or does it require office work?

This information is not specified in the job description.

What key skills are required for the Demand Gen Marketing Manager role?

The role requires demonstrated success in account-based marketing, analytical rigor, creativity, thriving in matrixed environments, and turning insights into action across the marketing funnel.

What is the company culture like at Logitech?

Logitech emphasizes behaviors like Be Yourself, Be Open, Stay Hungry and Humble, Collaborate, Challenge, Decide and just Do, and sharing passion for Equality and the Environment. They foster a collaborative, high-performance marketing culture that celebrates experimentation, iteration, and measurable business outcomes.

What makes a strong candidate for this position?

A strong candidate blends analytical rigor with creativity, thrives in a matrixed environment, has demonstrated success in demand generation and ABM, and exhibits Logitech's core behaviors like collaboration and humility.

Logitech

Designs and sells computer peripherals and accessories

About Logitech

Logitech designs and manufactures computer peripherals and digital interaction tools, including keyboards, webcams, headsets, and mice. Their products enhance how users connect with the digital world, focusing on user experience and design. Logitech's offerings cater to a wide range of customers, from individual consumers to businesses and professional gamers, and are sold through various online and retail channels. What sets Logitech apart from competitors is their strong commitment to quality and continuous innovation, which allows them to meet the changing needs of their users and set industry standards. The company's goal is to improve digital interaction for everyone, ensuring customer satisfaction through excellent support and community engagement.

San Jose, CaliforniaHeadquarters

1981Year Founded

IPOCompany Stage

Consumer Software, Design, Consumer GoodsIndustries

5,001-10,000Employees

Benefits

Comprehensive medical, dental, and vision

Life insurance, and short- and long-term disability

Flexible spending accounts for health care, dependent care and commuter expenses

Generous paid time off and holidays

Employee Assistance Program

Wellness programs and gym/sport benefits & discounts

Company social events

Logitech product discounts

Tuition reimbursement plan

Fun environment - take a break and play a game!

Retirement plan benefits

Risks

Increased competition from brands like Razer and Corsair in gaming peripherals.

Supply chain vulnerabilities affect availability of crucial semiconductor components.

Stricter EU environmental regulations may increase production costs for Logitech.

Differentiation

Logitech's diverse brand portfolio caters to various consumer and enterprise needs.

The company is recognized for its innovative design and user experience focus.

Logitech's commitment to sustainability enhances its brand reputation.

Upsides

Growing demand for remote work solutions boosts sales of webcams and headsets.

The gaming industry's growth supports increased sales of Logitech's gaming peripherals.

Rising content creation platforms drive demand for Logitech's streaming equipment.

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