Analytics Engineer
TailscaleFull Time
Mid-level (3 to 4 years)
Candidates should possess a Bachelor's degree and practical business experience in data analysis, with a Master's degree in a quantitative field being a plus. A minimum of 3-6 years of experience in analytics or marketing analytics is required, preferably in B2C and eCommerce. Proficiency with web analytics tools like Adobe Analytics and Amplitude is strongly preferred, along with expertise in A/B and multivariate testing, experimental design, and statistical hypothesis testing. A good understanding of Microsoft Excel, SQL, Python or RStudio, visualization tools, and Big Data tools such as Hadoop and Hive is necessary. Excellent verbal and written communication skills are also essential.
The Data Science Engineer will assess, interpret, and analyze data to understand customer behavior on Adobe.com, and review test hypotheses, assist with test plans, define success metrics, and analyze test results. They will use experimental design to optimize website and marketing activities, apply analytics tools like Adobe Marketing Cloud to analyze test results, and provide recommendations to aid marketing decisions. Responsibilities also include partnering with Marketing to identify key visitor segments, working with team members to integrate insights from various analyses, and enhancing customer experience across Adobe.com touchpoints.
Software solutions for content creation and marketing
Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.