Customer Marketing Manager at Halborn

Amersfoort, Utrecht, Netherlands

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Healthcare, FMCGIndustries

Requirements

Minimum 3 years of experience in customer marketing, project management, and promotional development
Strong knowledge of shopper insights, retail analysis, and key account strategies
Excellent presentation and communication skills
Skilled in budget management and promotional effectiveness analysis
Ability to build and maintain relationships with key customers and internal stakeholders
Innovative mindset focused on continuous improvement and category growth
Full professional proficiency in Dutch

Responsibilities

Lead promotional projects in OTC (Over-the-Counter) or OHC (Oral Health Care) categories for one of our major retailers in the Benelux, using shopper insights and retail analyses in collaboration with the NRM team
Manage deadlines for promotional development and act as the key contact for third-party agencies
Support joint business planning and ensure effective execution of promotional calendars
Drive in-store performance metrics and operational excellence
Execute the marketing mix to drive conversion while maintaining Haleon’s customer and brand positioning
Continuously improve the effectiveness of in-store POS materials and identify new ways to drive category growth with key retailers
Build strong key account and brand plans in collaboration with Brand Marketing and the Key Account Manager
Analyze market data and promotional effectiveness, and identify knowledge gaps in shopper behavior
Support the Customer Marketing team in daily activities to ensure an aligned Customer Marketing strategy for Benelux

Skills

Customer Marketing

Shopper Insights

Promotional Planning

In-Store Execution

Joint Business Planning

Retail Analysis

Trade Marketing

Category Management

OTC

Oral Health Care

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters

2019Year Founded

$87.5MTotal Funding

SERIES_ACompany Stage

Cybersecurity, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Company Equity

Risks

Increased targeting of Bitcoin hot wallets poses risks to Halborn's clients.

AI-powered social media bot farms could introduce new cyber threats.

Ongoing vulnerabilities in smart contracts remain a challenge for Halborn's services.

Differentiation

Halborn specializes in blockchain and digital asset cybersecurity, setting it apart.

The company offers high-level security audits and penetration testing for DeFi clients.

Halborn's expertise in both blockchain and traditional finance security is unique.

Upsides

Growing demand for blockchain security boosts Halborn's market potential.

Partnerships with Tholos and Orion Protocol enhance Halborn's Web3 security reputation.

Tokenized real-world assets present new opportunities for Halborn's security solutions.

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